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                    <title><![CDATA[News and Media Releases - Bupa Australia and NZ | Bupa]]></title>
                    <link>https://media.bupa.com.au/</link>
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                    <pubDate>Wed, 21 Jan 2026 03:14:19 +0100</pubDate>
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                        <title><![CDATA[News and Media Releases - Bupa Australia and NZ | Bupa]]></title>
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                        <title>Concerning myopia rates amongst “indoor generation”</title>
                        <link>https://media.bupa.com.au/concerning-myopia-rates-amongst-indoor-generation/</link>
                        <guid>https://media.bupa.com.au/concerning-myopia-rates-amongst-indoor-generation/</guid><pp:caseid>733151</pp:caseid><pp:summary><![CDATA[<p><strong>Optometrists are urging parents to prioritise outdoor play, with 27% of Australian children tested last year diagnosed with myopia.</strong></p>]]></pp:summary><description><![CDATA[<p><span>As we approach the 2026 school year, optometrists are encouraging parents to make outdoor play a priority for their children this school year with new data from Bupa Optical revealing that 27 per cent of Australian children who underwent an eye test last year were diagnosed with myopia.</span></p><p><span>Spending time outdoors&nbsp;has been proven to be beneficial for reducing myopia risk amongst children however outdoor play is on the decline with separate research noting that 50 per cent of kids reported not being allowed to play outside alone or with friends at various times. Additionally, a quarter of Aussie kids say they need improvement in the opportunities to play outside and hang out with friends.</span><a href="#_ftn1"><span><sup>[1]</sup></span></a></p><p><span>Bupa Optical Optometrist Karen Makin said childhood myopia rates have been on the rise, especially in the years following the COVID pandemic, with fundamental changes to children’s lifestyles lingering well beyond lockdowns.</span></p><p><span>“We continue to see more and more parents coming in to report that their children have been having trouble in the classroom as a result of vision problems.</span></p><p><span>“While factors such as genetics play a significant role in the development of myopia, the common thread amongst many of these new cases is more time in front of screens and less time spent playing outdoors in natural light, which improves contrast sensitivity, reduces eye fatigue, and stimulates dopamine release in the retina, which helps regulate eye growth,” Karen said.</span></p><p><span>A 2025 study from Macquarie University found secondary school students averaged 9.03 hours daily on screens, while primary students spent 6.34 hours</span><a href="#_ftn1"><span><sup>[2]</sup></span></a><span>. This is despite Government recommendations that for young people aged 5–17 years, it is recommended they have no more than two hours of sedentary recreational screen time per day</span><a href="#_ftn2"><span><sup>[3]</sup></span></a><span>.</span></p><p><span>“While there is a growing trend towards more schoolwork being undertaken online or via devices, we are concerned that recreational time has followed suit, with time spent gaming, on social media or watching entertainment on smart devices at the expense of time spent playing outside.</span></p><p><span>“While physical conditions are often easier for parents to spot, vision problems can be much harder to detect. That’s why we recommend yearly eye-tests for children ahead of the school year to ensure any issues are detected and addressed early,” Karen said.</span></p><p><span>Along with special purpose glasses and contact lenses to help control myopia progression, other ways Bupa Optometrists can treat myopia include through Orthokeratology. This is a form of vision correction where hard contact lenses are worn overnight while sleeping and are fitted such that they change the shape of the cornea, resulting in clear vision when the lenses are removed in the morning, as well as keeping the progression of myopia in check.</span></p><p><span>“But we would much prefer a child didn’t get to the stage of needing vision correction and myopia management, so send your children out into the backyard to play,” added Karen.</span></p><p><span>With cost-of-living pressures affecting many families, parents can rest assured that eye tests are bulk-billed for eligible Medicare cardholders at Bupa Optical.</span></p><p><span>Visit your local Bupa Optical store to book an eye test or visit&nbsp;</span><a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test"><span>here</span></a>.</p><hr align="left"><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> https://www.playaustralia.org.au/sites/default/files/State%20of%20Play_final.pdf</sup></span><br><a href="#_ftnref1"><span><sup>[2]</sup></span></a><span><sup> </sup></span><a href="https://lighthouse.mq.edu.au/article/june-2025/gaming-addiction-strts-in-primary-school-as-screen-time-soars-new-research"><span><sup>Gaming addiction starts in primary school as screen time soars: new research | The Lighthouse</sup></span></a><br><a href="#_ftnref2"><span><sup>[3]</sup></span></a><span><sup> </sup></span><a href="https://www.schn.health.nsw.gov.au/kids-health-hub/managing-childrens-screen-time/screen-time-recommendations-age/screen-time-0#:~:text=For%20children%20and%20young%20people%20aged%205%E2%80%9317,activities%20*%20Communication%20with%20friends%20and%20family"><span><sup>Screen time recommendations for children 5-12 years</sup></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karen Makin, Bupa Optical Optometrist]]></pp:quotename>
                    <pp:quotetext><![CDATA[We continue to see more and more parents coming in to report that their children have been having trouble in the classroom as a result of vision problems.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,release,statement,Statements,optical]]></category>
            <pubDate>Wed, 21 Jan 2026 09:46:01 +1100</pubDate>
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                        <title>A healthy vision for a healthy planet</title>
                        <link>https://media.bupa.com.au/a-healthy-vision-for-a-healthy-planet/</link>
                        <guid>https://media.bupa.com.au/a-healthy-vision-for-a-healthy-planet/</guid><pp:caseid>688262</pp:caseid><pp:summary><![CDATA[<p style="margin-left:0cm;"><span><strong>To help make maintaining healthy vision more sustainable, Australians are now able to recycle their old glasses, contact lenses and contact lens packages at Bupa Optical & Hearing stores around Australia.</strong></span></p>]]></pp:summary><description><![CDATA[<p style="margin-left:0cm;"><span>To help make maintaining healthy vision more sustainable, Australians are now able to recycle their old glasses, contact lenses and contact lens packages at Bupa Optical & Hearing stores around Australia as part of a new partnership with&nbsp;</span><a href="https://www.opticycle.com.au/"><span>Opticycle</span></a><span>.</span></p><p style="margin-left:0cm;"><span>Today more than 50 per cent of Australians live with one or more long-term eye conditions</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span>, resulting in between&nbsp;250 and 500 million&nbsp;contact lens&nbsp;packages alone are sent to landfill in Australia each year</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span>. This partnership will see the used products dropped off at Bupa Optical recycling bins and given a new life after being passed on to local Australian companies as raw materials for new products.</span></p><p style="margin-left:0cm;"><span>Bupa Managing Director of Health Services, Liz Curran said this recycling initiative is a great way for people to expand their sustainable mindset and give a new life to common optical products.</span></p><p style="margin-left:0cm;"><span>“We know many Australians don’t know what to do with their old glasses and contact lenses which invariably end up in landfill which is problematic for the environment when you consider that many contact lenses take 500 years to decompose</span><a href="#_ftn3"><span><sup>[3]</sup></span></a><span>.</span></p><p style="margin-left:0cm;"><span>“That’s why we want to see as many of our customers and people from the local community drop by with their old products to help us support healthy vision and a healthy planet,” Liz said.</span></p><p style="margin-left:0cm;"><span>People can drop off their frames, contact lenses and contact lens packages at Bupa Optical & Hearing’s 49 stores around Australia during regular opening hours without the need to make an appointment or be an existing customer. By doing so they can contribute to the over 41,000kg of materials and 210m3 of landfill space which Opticycle estimates to have saved to date</span><a href="#_ftn1"><span><sup>[4]</sup></span></a><span>.</span></p><p style="margin-left:0cm;"><span>“This initiative forms an integral part of our broader ambition to become a net-zero business by 2040 as we continue to look for ways to reduce our impact on the planet with a focus on reducing waste and shaping a circular healthcare system,” Liz said.</span></p><p style="margin-left:0cm;"><span>Bupa recently launched, in partnership with&nbsp;</span><a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiwoJ6ZhZ2LAxXfzjQHHQEnCXgQFnoECAwQAQ&url=https%3A%2F%2Fnoharm.org%2F&usg=AOvVaw0mQgqYc7KHXvWk3zpMXyn6&opi=89978449"><span>Health Care Without Harm</span></a><span>, a </span><a href="https://media.bupa.com.au/reducing-reliance-on-single-use-items-in-healthcare/"><span>global report</span></a><span> outlining key principles for reducing reliance on single-use items in healthcare, while ensuring the highest levels of patient care are maintained.</span></p><p style="margin-left:0cm;"><span>Please see </span><a href="https://www.bupa.com.au/about-us/sustainability"><span>here</span></a><span> for further information on Bupa APAC’s sustainability initiatives.</span></p><p style="margin-left:0cm;"><span>To find a Bupa Optical & Hearing store near you visit </span><a href="https://bupaoptical.bupa.com.au/?gad_source=1&gclid=EAIaIQobChMI9IyssaOwiwMVyRiDAx1OIhFlEAAYASAAEgJIg_D_BwE&gclsrc=aw.ds"><span>here</span></a><span>.</span></p><hr><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup></span><a href="https://www.aihw.gov.au/reports-data/health-conditions-disability-deaths/eye-health/overview"><span><sup>Eye health Overview - Australian Institute of Health and Welfare</sup></span></a><br><a href="#_ftnref2"><span><sup>[2]</sup></span></a><span><sup> </sup></span><a href="https://goodvisionforlife.com.au/2024/04/16/exploring-sustainable-disposal-solutions-for-contact-lenses-and-glasses-frames/"><span><sup>Exploring sustainable disposal solutions for contact lenses and glasses frames - Good Vision For Life</sup></span></a><br><a href="#_ftnref3"><span><sup>[3]</sup></span></a><span><sup> </sup></span><a href="https://betterview.co.uk/the-environmental-impact-of-contact-lenses-and-glasses/"><span><sup>Environmental Impact of Contact Lenses and Glasses | betterview</sup></span></a><br><a href="#_ftnref1"><span><sup>[4]</sup></span></a><span><sup> </sup></span><a href="https://www.opticycle.com.au/"><span><sup>Home | Opticycle - Optical Lens Recycling</sup></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Liz Curran, Bupa Managing Director of Health Services]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>That’s why we want to see as many of our customers and people from the local community drop by with their old products to help us support healthy vision and a healthy planet.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,statement,Statements,release,optical]]></category>
            <pubDate>Tue, 18 Feb 2025 12:33:16 +1100</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/1950/ad5c85b7-0b67-4df9-9d1e-ce582f4966a6/dsc00225.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[DSC00225]]></pp:imageTitle><pp:imageDescription><![CDATA[                               ]]></pp:imageDescription></item><item>
                        <title>Growing myopia concerns ahead of 2025 school year</title>
                        <link>https://media.bupa.com.au/growing-myopia-concerns-ahead-of-2025-school-year/</link>
                        <guid>https://media.bupa.com.au/growing-myopia-concerns-ahead-of-2025-school-year/</guid><pp:caseid>685211</pp:caseid><pp:summary><![CDATA[<p><span><strong>Optometrists are urging parents to add eye tests to their back-to-school checklist amidst new data from Bupa Optical revealing that 27 per cent of children who underwent an eye test in 2024 were found to be Myopic</strong></span><a href="#_ftn1"><span><strong><sup>[1]</sup></strong></span></a><span><strong>.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>These figures represent an alarming contrast to figures from the 2010s, with a separate survey from the Child Myopia Working Group suggesting just 15 per cent of parents in Australia had a child diagnosed with Myopia in 2018</span><a href="#_ftn1"><span><sup>[2]</sup></span></a><span>. This was prior to the COVID-19 pandemic when time spent in front of screens surged, potentially contributing to permanent eye issues.</span></p><p><span>Bupa Optical Optometrist Karen Makin said today’s children are far more likely to live with myopia than ever before as we continue to scratch the surface of the long-term effects of lockdowns, homeschooling and increased device usage.</span></p><p><span>“Unfortunately, we are seeing more and more parents telling us their children used to have perfect eyesight but are now squinting or having difficulty concentrating in class.</span></p><p><span>“This is part of a concerning trend of kids spending increased time in front of screens and less time playing outdoors exposed to natural light which can help reduce the risk of developing myopia or help to slow down the progression of myopia. Mobile phones are a particular concern as they tend to be held closer to the face meaning the eyes are continually focusing at a close distance, not varying their focus from one distance to another,” Karen said.</span></p><p><span>Myopia can often be attributed to genetics however lifestyle factors such as screen time, physical activity and even diet play a major role in the development of healthy eyes, particularly for children whose bodies are still growing.</span></p><p><span>“Unlike many physical conditions, vision impairments can be difficult for a parent to identify, however there are some tell-tale signs a parent can take note of, such as squinting, watery eyes or just general tiredness or irritability,” Karen said.</span></p><p><span>The latest data from the Child Myopia Working Group in 2022 suggests that around 30 per cent of children under 18 have never had an eye test</span><a href="#_ftn1"><span><sup>[3]</sup></span></a><span>, which means there is likely to be a large number of undiagnosed childhood cases of Myopia in Australia.</span></p><hr><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> Based on all eye tests at Bupa Optical of people under the age of 18</sup></span><br><a href="#_ftnref1"><span><sup>[2]</sup></span></a><span><sup> </sup></span><a href="https://www.optometry.org.au/wp-content/uploads/National_news_images/2022/November/Reducing-the-Risk-to-Vision_Myopia-Report-202223.pdf"><span><sup>Reducing-the-Risk-to-Vision_Myopia-Report-202223.pdf</sup></span></a><br><a href="#_ftnref1"><span><sup>[3]</sup></span></a><span><sup> </sup></span><a href="https://www.optometry.org.au/wp-content/uploads/National_news_images/2022/November/Reducing-the-Risk-to-Vision_Myopia-Report-202223.pdf"><span><sup>Reducing-the-Risk-to-Vision_Myopia-Report-202223.pdf</sup></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karen Makin, Bupa Optical Optometrist]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>A child’s eyesight can change very quickly which means annual eye tests are a great way to track any emerging issues and address them before they start to impact their schooling or general development.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,release,statement,Statements,optical]]></category>
            <pubDate>Wed, 22 Jan 2025 09:29:26 +1100</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/1950/14747a55-f12b-46fe-8d24-cbdf9c30ed0c/editoptical.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[EDIT OPTICAL]]></pp:imageTitle></item><item>
                        <title>Aussies rush to finish the year on a healthy note</title>
                        <link>https://media.bupa.com.au/aussies-rush-to-finish-the-year-on-a-healthy-note/</link>
                        <guid>https://media.bupa.com.au/aussies-rush-to-finish-the-year-on-a-healthy-note/</guid><pp:caseid>680178</pp:caseid><pp:summary><![CDATA[<p><span><strong>With the end of 2024 fast approaching, Aussies are rushing to book in medical appointments before the silly season and make the most out of their Extras with optical, dental, myotherapy and physiotherapy appointments surging in last minute bookings.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>According to the Bupa Pulse Check, a national survey of 2,000 Aussies</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span>, more than a third of people are struggling to maintain their health routines due to time or work commitments with 45 per cent of parents mentioning cost as a barrier.</span></p><p><span>Bupa Health Services Clinical Director Dr Tony MacDermott said busy Australians were looking to get more value out of their healthcare appointments even if they were leaving it until the last minute.</span></p><p><span>“In recent times we have worked hard to address cost of living concerns, with eligible Bupa Health Insurance customers</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span> getting 100% back on simple dental fillings when visiting Bupa Members First Ultimate practices. This has saved members around $14 million in out-of-pocket savings this year alone.”</span></p><p><span>“We’ve also boosted our offerings within our optical stores which are now equipped with </span><a href="https://bupaoptical.bupa.com.au/blogs/eye-test/eyeinspect"><span>Artificial Intelligence enabled eye tests</span></a><span> that can now detect signs of heart disease, diabetes and a range of other select conditions… thus providing a more holistic healthcare experience from a standard eye test,” Dr MacDermott said.</span></p><p><span>Dental and Optical are the most common claims in December with people booking eye tests, purchasing new glasses and sunglasses or getting their yearly dental check-ups ticked off. Data from Bupa Optical suggest sales spike 54 per cent compared to other months.</span></p><p><span>“Along with booking in summer holidays and end of year parties, December is a timely reminder to book in those appointments you might have missed or delayed during the year,”</span></p><p><span>”It’s also a good time to review your health insurance policy to ensure it’s still relevant to your current health and wellbeing needs,” Dr MacDermott said.</span></p><p><span>To find your nearest Bupa Dental practice visit&nbsp;</span><a href="https://www.bupadental.com.au/"><span>here</span></a><span>.</span></p><p><span>To find your nearest Bupa Optical store visit </span><a href="https://bupaoptical.bupa.com.au/pages/store-locator"><span>here</span></a><span>.</span></p><hr><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup></span><a href="https://media.bupa.com.au/download/8f574029-aeb1-47c2-8d73-fbe9dda97fc2/bupapulsecheck2024.pdf"><span><sup>PowerPoint Presentation</sup></span></a></p><p><a href="#_ftnref2"><span><sup>[2]</sup></span></a><span><sup> With eligible Dental Extras cover. Select direct restoration and general fillings only. Benefit claiming restrictions, waiting periods, yearly limits, fund and policy rules apply. Available on all Extras products with general dental at Members First Ultimate Providers. Not available in all areas.</sup></span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Dr Tony MacDermott, Bupa Health Services Clinical Director]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>We’ve also boosted our offerings within our optical stores which are now equipped with </strong><a href="https://bupaoptical.bupa.com.au/blogs/eye-test/eyeinspect"><strong>Artificial Intelligence enabled eye tests</strong></a><strong> that can now detect signs of heart disease, diabetes and a range of other select conditions… thus providing a more holistic healthcare experience from a standard eye test.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,Statements,Statment,dental,optical,Health Insurance,release]]></category>
            <pubDate>Wed, 04 Dec 2024 12:01:00 +1100</pubDate>
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                        <title>New design collaboration puts Indigenous eye health in the frame</title>
                        <link>https://media.bupa.com.au/new-design-collaboration-puts-indigenous-eye-health-in-the-frame/</link>
                        <guid>https://media.bupa.com.au/new-design-collaboration-puts-indigenous-eye-health-in-the-frame/</guid><pp:caseid>677172</pp:caseid><pp:summary><![CDATA[<p><span><strong>Bupa Optical has teamed up with Aboriginal Yorta Yorta artist, Chloe Jones, to launch a new and limited-edition glasses range that will help raise awareness and funds for eye health issues affecting First Nations people.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>To celebrate the launch of The </span><i><span>Chloe Jones Collection</span></i><span> featuring her artwork </span><i><span>Back to Biami</span></i><span>, which artistically draws on the knowledge of traditional healing practices of the Yorta Yorta people; $5 from each sale of prescription glasses, sunglasses or packets of contact lenses until the end of November will be donated by the Bupa Foundation to the Brien Holden Foundation</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span>. These donations will contribute to programs improving access to optometry services for Indigenous school-aged children. This funding is made possible through a new Bupa Foundation partnership with the </span><a href="https://brienholdenfoundation.org/"><span>Brien Holden Foundation</span></a><span>.</span></p><p><span>Chloe Jones said she was proud to be representing her people through a collaboration that has health and connection with Country at its heart.</span></p><p><span>“This artwork serves as a reminder that true healing goes beyond merely addressing symptoms. It involves reconnecting with the land, understanding its energies, and allowing these traditional practices to guide us back to wellness.</span></p><p><span>“Every line, curve, and shape within the artwork has a purpose; each stroke represents those unseen forces that contribute to healing,” Chloe said.</span></p><p><span>Along with the unique opportunity to collaborate with an emerging First Nations artist, the fundraising campaign builds upon Bupa’s commitment to supporting efforts to close the gap in health equity via its </span><a href="https://media.bupa.com.au/bupa-puts-first-nations-health-at-the-centre-of-reconciliation-action-plan/"><span>Reconciliation Action Plan.</span></a><span> Today, Aboriginal and Torres Strait Islander peoples are three times more likely to have poor vision compared with other Australians</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span>.</span></p><p><span>Bupa Optical and Hearing Director Adrian Kemp, said the glasses are an embodiment of Bupa’s vision of an Australia where Aboriginal and Torres Strait Islander peoples experience equity and equality and are living longer, healthier, happier lives.</span></p><p><span>“We hope that these stylish frames will be popular amongst our customers to raise vital funds for community eye health programs while triggering meaningful conversations about the role we all have to play in reconciliation and improving health outcomes for First Nations Peoples in Australia.</span></p><p><span>“It’s a privilege to be able to honour Chloe’s vision and the culture of the Yorta Yorta people through this collaboration, which is a first for us,” Adrian said.</span></p><p><span>The Brien Holden Foundation provides eye care services, education and training initiatives and conducts research in order to eliminate uncorrected vision impairment and avoidable blindness amongst First Nations communities and more broadly.</span></p><p><span>For more information on the </span><i><span>Chloe Jones Collection</span></i><span> at Bupa Optical visit </span><a href="https://bupaoptical.bupa.com.au/pages/chloejonescollection"><span>here</span></a><span>.</span></p><hr><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> Up to a maximum of $50,000 Australian dollars. In addition, from 6 November 2024 onwards the Bupa Foundation will also donate $25 from every sale of glasses or sunglasses in the Chloe Jones limited-edition range which are available in limited supply.</sup></span></p><p><a href="#_ftnref2"><span><sup>[2]</sup></span></a><span><sup> </sup></span><a href="https://brienholdenfoundation.org/australia-program/#avp"><span><sup>Australia Program | Brien Holden Foundation</sup></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Adrian Kemp, Bupa Optical &amp; Hearing Director]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>We hope that these stylish frames will be popular amongst our customers while raising vital funds for community eye health programs, and triggering meaningful conversations about the role we all have to play in reconciliation and improving health outcomes for First Nations Peoples in Australia.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,release,statement,Statements,optical]]></category>
            <pubDate>Wed, 06 Nov 2024 12:06:18 +1100</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/1950/a82083b1-49fb-4a5c-a8ff-cd91d413e598/fuca0254-corpaffairs-chloejonesglasses-1000x600.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[FUCA0254_Corp Affairs - Chloe Jones Glasses_1000 x 600]]></pp:imageTitle></item><item>
                        <title>Australia’s cost-of-living blind spot</title>
                        <link>https://media.bupa.com.au/australias-cost-of-living-blind-spot/</link>
                        <guid>https://media.bupa.com.au/australias-cost-of-living-blind-spot/</guid><pp:caseid>667236</pp:caseid><pp:summary><![CDATA[<p><span dir="ltr"><strong>There are concerns from Optometrists with research suggesting 18 per cent of people are not proceeding with an optical prescription or following through with treatment because of cost</strong></span><a href="#_ftnref1"><span><strong><sup>[1]</sup></strong></span></a><span><strong><sup> </sup>.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>The findings may also suggest that some Australians may be unaware of what is covered under Medicare with 21 per cent saying they skip eye tests because of costs despite the reality that regular eye tests are fully covered for card holders.</span></p><p><span>Bupa Optical & Hearing Director, Adrian Kemp said it was concerning that some Australians may be needlessly going about their lives with vision impairments which may negatively impact their ability to be at their best at work, drive safely or learn to their full potential.</span></p><p><span>“Based on Australian Government data, over 13 million Aussies have one or more chronic eye conditions</span><a href="#_ftnref2"><span><sup>[2]</sup></span></a><span>, however the number could be even higher with people skipping appointments and more worryingly, leaving prescriptions unfilled.</span></p><p><span>“Amidst the current cost-of-living environment, it’s vital people know that eye tests can be done quickly, can be bulk-billed for Medicare card holders<sup>&nbsp;</sup>and don’t require a GP’s referral. If work commitments are pressing, customers can access eye tests on weekends,” Adrian said.</span></p><p><span>To help support customer’s general health and household budgets, Bupa Optical is also offering a no out-of-pocket experience for Bupa Health Insurance members on Artificial Intelligence enabled eye assessments that can help detect risks of developing broader health issues such as cardiovascular disease, diabetes and a range of other conditions.</span></p><p><span>This Bupa Optical initiatives provides additional value for money at a time where studies suggest that 40 per cent of people avoid health services that are not covered by Medicare or private health insurance due to the costs involved.</span><br><br><span>The EyeInspect and Microvascular Health Assessment technology leans on the notion that the eye is a window into the heart as it is the only organ in the body where one can get a direct non-invasive view of a person’s blood vessels which can help identify an individual’s potential health risks.</span></p><p><span>“The Australian-first initiative is aimed at providing some relief against ongoing financial challenges for busy Australians while also encouraging preventive general health care.</span></p><p><span>“A visit to the optometrist can mean more than just testing for eye conditions such as short or long-sightedness along with age related macular degeneration and glaucoma. We can offer customers a service that can provide a preventative picture of their general health, which they can then discuss with their doctor... It’s all about using technology combined with our optometrists clinical expertise to help make healthcare more convenient and less fragmented,” Adrian said.</span></p><p><span>For more information about Bupa Optical and eye tests visit </span><a href="https://bupaoptical.bupa.com.au/?gad_source=1&gclid=EAIaIQobChMI3-jk9P-WiAMVt4JLBR0izAzrEAAYASAAEgJgfPD_BwE&gclsrc=aw.ds"><span>here</span></a><span>.</span></p><p><span>For more information about EyeInspect and Microvascular Health Assessments visit </span><a href="https://bupaoptical.bupa.com.au/blogs/eye-test/eyeinspect?srsltid=AfmBOorK87sspGyzGqCvY8R7yshUeM0_X8GylD_N4SANRGCu8IDDONa0"><span>here</span></a><span>.</span></p><hr><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup></span><a href="https://www.phrp.com.au/issues/june-2024-volume-34-issue-2/eyecare-affordability-in-collaborative-care/"><span><sup>A survey of eyecare affordability among patients seen in collaborative care in Australia and factors contributing to cost barriers - June 2024, Volume 34, Issue 2 | PHRP</sup></span></a><br><a href="#_ftnref2"><span><sup>[2]</sup></span></a><span><sup> </sup></span><a href="https://www.health.gov.au/topics/eye-health-and-vision#:~:text=In%20Australia%2C%20over%2013%20million,2017%E2%80%9318%20National%20Health%20Survey."><span><sup>Eye health and vision | Australian Government Department of Health and Aged Care</sup></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Adrian Kemp, Bupa Optical &amp; Hearing Director]]></pp:quotename>
                    <pp:quotetext><![CDATA[Amidst the current cost-of-living environment, it’s vital people know that eye tests can be done quickly, can be bulk-billed for Medicare card holders<sup>&nbsp;</sup>and don’t require a GP’s referral. If work commitments are pressing, customers can access eye tests on weekends.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,release,optical,statement,Statements]]></category>
            <pubDate>Thu, 10 Oct 2024 09:34:00 +1100</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/1950/707e50fe-1c4f-497a-81ce-34b4ea7454b3/doaussieshaveblind-spotwhenitcomestoeyehealth1000x600px2.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Do Aussies have blind-spot when it comes to eye health (1000 x 600 px) (2)]]></pp:imageTitle></item><item>
                        <title>All eyes on the road for a safer winter</title>
                        <link>https://media.bupa.com.au/all-eyes-on-the-road-for-a-safer-winter/</link>
                        <guid>https://media.bupa.com.au/all-eyes-on-the-road-for-a-safer-winter/</guid><pp:caseid>645342</pp:caseid><pp:summary><![CDATA[<p><span><strong>With the school holidays approaching and many Aussies packing their cars for vacations or day trips, Optometrists are encouraging drivers to stay ‘sun glare smart’ amidst data suggesting road fatalities spiked 28 per cent in April 2024</strong></span><a href="#_ftn1"><span><strong>[<sup>1]</sup></strong></span></a><span><strong>, when the Autumn school holidays took place, compared to April 2023 figures.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>School holidays are always a popular time to travel, making roads busier</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span><sup> </sup>and increasing the risk of accidents. While factors such as speeding and distractions play a major role, an international study suggested crashes increase by 30 per cent during high sun glare times</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span>.</span></p><p><span>Bupa Optical Optometrist Karen Makin said during winter the sun sits lower in the sky which means more glare in the eyes and exposure to UV rays which are intensified by reflections off wet surfaces after it rains.</span></p><p><span>“During winter, people are also more likely to be driving during sunrise and sunset where sun glare can impair your vision and increase your chance of having an accident.”</span></p><p><span>“This makes having a good quality pair of UV protective sunglasses that comply with Australian standards available when you are on the road so very important. Throughout the colder months you may not need them all the time, but sun glare conditions can change rapidly,” Karen said.</span></p><p><span>Along with drivers, Australians seeking warmer weather in northern parts of Australia or overseas are also urged to ensure sunglasses are part of their packing list rather than resorting to purchasing them at their final destination.</span></p><p><span>“It’s important to remember that while good quality sunglasses are available from chemists and department stores locally and internationally, don’t automatically assume they comply with Australian Standards. Many sunglasses bought online or from convenience stores are just simpler, cheaper ‘fast fashion frames’ that provide minimal protection.</span></p><p><span>“For those requiring a prescription, optical stores are the only place to purchase sunglasses that meet their day-to-day vision requirements which is why a pre-holiday eye test is always a good idea if you haven’t had one in a while,” Karen said.</span></p><p><span>Eye tests can be done in around 30 minutes, are usually bulk-billed for Medicare card holders&nbsp;and are recommended every 2 years for people under 65 and annually for those older than 65 or as recommended by your optometrist or medical professional.</span></p><p style="margin-left:0cm;"><span>To book an eye test at your local Bupa Optical store, visit&nbsp;</span><a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test"><span>here</span></a><span>.</span></p><hr><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup></span><a href="https://www.bitre.gov.au/publications/ongoing/road_deaths_australia_monthly_bulletins"><span><sup>Road Deaths Australia—Monthly Bulletins | Bureau of Infrastructure and Transport Research Economics (bitre.gov.au)</sup></span></a><br><a href="#_ftnref1"><span><sup>[2]</sup></span></a><span><sup> </sup></span><a href="https://www.mainroads.wa.gov.au/about-main-roads/news-media/driving-on-wa-roads-during-these-holidays/"><span><sup>Driving on WA roads during these school holidays | Main Roads Western Australia</sup></span></a><br><a href="#_ftnref2"><span><sup>[3]</sup></span></a><span><sup> </sup></span><a href="https://cdn-nrspp-s3-aus.s3.ap-southeast-2.amazonaws.com/wp-content/uploads/sites/4/2020/12/11230424/Fact-Sheet-Sun-Glare-ToolBox-Talk-0oeuv5.pdf"><span><sup>Fact-Sheet-Sun-Glare-ToolBox-Talk-0oeuv5.pdf (cdn-nrspp-s3-aus.s3.ap-southeast-2.amazonaws.com)</sup></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karen Makin, Bupa Optical Optometrist]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>During winter, people are also more likely to be driving during sunrise and sunset where sun glare can impair your vision and increase your chance of having an accident.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,release,statement,Statements,optical]]></category>
            <pubDate>Thu, 27 Jun 2024 08:57:50 +1000</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/1950/7f125e55-dc55-4dbf-b0c5-ba46a8cd7543/fuca0218-corpaffairs-opticalgraphic-1200x900.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[FUCA0218_Corp Affairs - Optical Graphic_1200x900]]></pp:imageTitle></item><item>
                        <title>A healthy dose of caution required for Virtual Reality</title>
                        <link>https://media.bupa.com.au/a-healthy-dose-of-caution-required-for-virtual-reality/</link>
                        <guid>https://media.bupa.com.au/a-healthy-dose-of-caution-required-for-virtual-reality/</guid><pp:caseid>627444</pp:caseid><pp:summary><![CDATA[<p style="text-align:justify;"><span><strong>Optometrists are advising caution amidst the recent launch of a range of new Virtual Reality (VR) and Augmented Reality (AR) headsets into the market and forecasts that suggest the number of Australians using the technology could more than double to 3.3 million (12%) by 2027</strong></span><a href="#_ftn1"><span><strong><sup>[1]</sup></strong></span></a><span><strong>.</strong></span></p>]]></pp:summary><description><![CDATA[<p style="text-align:justify;"><span>The warning on potential negative effects on users’ eyesight also comes at a time when new data from The Bupa Pulse Check revealed that 34 per cent of Aussies say technology is having a negative effect on their mental health</span><a href="#_ftn1"><span><sup>[2]</sup></span></a><span>, this includes 53 per cent of those aged 18-29.</span></p><p style="text-align:justify;"><span>Bupa Optical Optometrist Karen Makin said VR and AR technology have big roles to play in the future of healthcare and society more broadly however too little is known about the long-term impacts of usage on people’s eyesight.</span></p><p style="text-align:justify;"><span>“There is no doubt that excessive up-close usage of screens and reduced exposure to natural light outdoors can have a negative effect on people’s eyesight, potentially causing short-sightedness, dry-eye, eyestrain or general irritability. &nbsp;</span></p><p style="text-align:justify;"><span>“The difference between using a VR headset and staring at a PC or smartphone is that the perceived depth of field is arguably more real with the headsets, yet the eyes are actually seeing a screen only a few centimetres away. The eyes may operate differently to normal in terms of how they adjust to the perceived distances, and how the eye might adjust or change in the long-term, is something we’re still learning about,” Karen said.</span></p><p style="text-align:justify;"><span>To help monitor changes in eyesight before and after purchasing such devices, it’s recommended that Australians have their eyes tested every two years or as recommended by their medical professional.</span></p><p style="text-align:justify;"><span>“This will ensure that we can discuss your lifestyle habits such as screen time and VR usage and track any changes or emerging problems before they become big ones, said Karen.</span></p><p style="text-align:justify;"><span>With a view to providing new and cutting-edge healthcare options, Bupa has utilised Virtual Reality for therapeutic usage across its operations in recent times, including in its </span><a href="https://media.bupa.com.au/armchair-travel-to-many-countries/"><span>aged care homes</span></a><span> for residents with cognitive impairment.</span></p><p style="text-align:justify;"><span style="background-color:white;">Visit your local Bupa Optical store to book an eye test or visit&nbsp;</span><a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test"><span style="background-color:white;">here</span></a><span style="background-color:white;">.</span><br>&nbsp;</p><hr><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup></span><a href="https://www.telsyte.com.au/announcements/2023/5/23/extended-reality-xr-market-poised-for-growth"><span><sup>Extended Reality (xR) market poised for growth — Telsyt</sup></span></a><br><a href="#_ftnref1"><span><sup>[2]</sup></span></a><span><sup> </sup></span><a href="https://media.bupa.com.au/download/8f574029-aeb1-47c2-8d73-fbe9dda97fc2/bupapulsecheck2024.pdf"><span><sup>PowerPoint Presentation (bupa.com.au)</sup></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karen Makin, Bupa Optical Optometrist]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>There is no doubt that excessive up-close usage of screens and reduced exposure to natural light outdoors can have a negative effect on people’s eyesight, potentially causing short-sightedness, dry-eye, eyestrain or general irritability. &nbsp;</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,release,statement,Statements,optical,lifestyle]]></category>
            <pubDate>Wed, 17 Apr 2024 09:16:00 +1000</pubDate>
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                        <title>Optometrists keep an eye on heart health</title>
                        <link>https://media.bupa.com.au/optometrists-keep-an-eye-on-heart-health/</link>
                        <guid>https://media.bupa.com.au/optometrists-keep-an-eye-on-heart-health/</guid><pp:caseid>593702</pp:caseid><pp:summary><![CDATA[<p><span><strong>With 2023 research suggesting 66 per cent of people susceptible to heart disease are unaware they are at risk</strong></span><a href="#_ftn1"><span><strong><sup>[1]</sup></strong></span></a><span><strong>, new optometry technology is breaking ground in the detection of potential heart issues through the power of Artificial Intelligence (AI).</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>As a means of bridging the gap between eye care and general health care, Bupa Optical’s </span><i><span>Microvascular Health Assessment</span></i><span> uses AI technology to detect underlying health problems and help customers better understand whether they are at risk of developing cardiovascular disease.</span></p><p><span>To date, the Microvascular Health Assessment has graded three per cent of customers whose heart health risk rating has been assessed by the tool as ‘poor</span><a href="#_ftn1"><span><sup>[2]</sup></span></a><span>’ with Bupa optometrists subsequently advising them to see their doctor for possible further tests and discussions before many knew they may have a health issue.</span></p><p><span>Guneet Sawhney,&nbsp;Director Bupa Optical & Hearing said the test compares a patient’s eyes with a database of retinal images in a matter of seconds to check for similarities to other conditions that may be a signs of a potential heart issue through a detailed report.</span></p><p><span>“The eye is a window into the heart and the only place in the body where people can get a direct, non-invasive view of a person’s blood vessels which can tell a broad story about an individual’s current and future health risks,” Guneet said.</span></p><p><span>“Through our Microvascular Health Assessment tool, we’re extending routine eye tests into broader non-invasive health checks which can be referred to a medical professional if any red flags come up. This makes heart health monitoring more accessible for everyday Australians.”</span></p><p><span>This advice is being reinforced in the lead-up to </span><a href="https://world-heart-federation.org/world-heart-day/#:~:text=Every%20year%2C%20we%20ask%20monuments,the%20world%27s%20number%20one%20killer."><span>World Heart Day&nbsp;</span></a><span>aimed at promoting better heart health practices such as eating better, exercising more and regularly monitoring your health. Around the world cardiovascular disease kills more than 20.5 million people every year</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span> and accounts for one in four Australian deaths</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span>.</span><span style="background-color:white;"> &nbsp;</span></p><p><span>“We truly believe this technology, which is available as an add-on to a standard eye test, can help customers better understand their underlying heart health,” Guneet said.</span></p><p><span>For more information or to book an eye test at your nearest Bupa Optical store visit </span><a href="https://bupaoptical.bupa.com.au/blogs/eye-test/eyeinspect"><span>here</span></a><span>.</span></p><hr><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup></span><a href="https://www1.racgp.org.au/newsgp/clinical/at-risk-australians-lack-awareness-about-heart-fai"><span><sup>RACGP - At-risk Australians lack awareness about heart failure</sup></span></a><br><a href="#_ftnref1"><span><sup>[2]</sup></span></a><span><sup> March – September 2023 Bupa Optical customer data</sup></span><br><a href="#_ftnref1"><span><sup>[3]</sup></span></a><span><sup> </sup></span><a href="https://world-heart-federation.org/world-heart-day/cvd-causes-conditions/what-is-cvd/#:~:text=Search%20for%3A%20Search-,What%20is%20cardiovascular%20disease%3F,over%2020.5%20million%20every%20year."><span><sup>What is CVD? - World Heart Day (world-heart-federation.org)</sup></span></a><br><a href="#_ftnref2"><span><sup>[4]</sup></span></a><span><sup> </sup></span><a href="https://www.heartfoundation.org.au/bundles/for-professionals/key-stats-cardiovascular-disease"><span><sup>For Professionals | Heart Foundation</sup></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Guneet Sawhney, Director Bupa Optical &amp; Hearing ]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>The eye is a window into the heart and the only place in the body where people can get a direct, non-invasive view of a person’s blood vessels which can tell a broad story about an individual’s current and future health risks.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,optical,release,statement,Statements,Health &amp; Wellbeing]]></category>
            <pubDate>Thu, 28 Sep 2023 10:07:00 +1000</pubDate>
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                        <title>Aussie eyes looking uncomfortably dry during the wet season</title>
                        <link>https://media.bupa.com.au/aussie-eyes-looking-uncomfortably-dry-during-the-wet-season/</link>
                        <guid>https://media.bupa.com.au/aussie-eyes-looking-uncomfortably-dry-during-the-wet-season/</guid><pp:caseid>578751</pp:caseid><pp:summary><![CDATA[<p><strong>As Australia settles into a cool, wet winter, research suggests the majority of Australians may be squinting, blinking or wiping away tears with cool weather and strong winds drying out eyes, causing discomfort and as per a study published in&nbsp;</strong><a href="https://www.frontiersin.org/journals/public-health" target="_blank"><i><strong>Frontiers in Public Health</strong></i></a><strong>, potentially be linked to depression in severe cases</strong><a href="#_ftn1" target="_blank"><strong><sup>[1]</sup></strong></a><strong>.</strong></p>]]></pp:summary><description><![CDATA[<p><span>The 2022 Vision Index Report conducted by Optometry Australia suggests 85 per cent of Australians experience dry or irritated eyes with almost 55 per cent saying they only started to experience the issue since 2020.</span><a href="#_ftn1"><span>[1]</span></a><span> &nbsp;</span></p><p><span>Bupa Optical Optometrist Karen Makin said dry eyes are not something people should feel they need to suffer through to the detriment of their physical comfort or mental health given that eye irritation can potentially limit activities people can participate in and their overall mood.</span></p><p><span>“While this is a problem many people experience throughout the year, there is no doubt cold temperatures and strong winter breezes can exacerbate the issue by drying out your eyes making work, driving or socialising more unpleasant than normal.</span></p><p><span>“Additionally, increased time spent indoors with the heating on while looking at blue-light emitting devices such as TVs or smartphones is also linked to the problem,” Karen said.</span></p><p><span>While the issue is widespread, the Vision Index Report indicated some people incorrectly believe that nothing can be done to relieve their symptoms despite many simple solutions being available.</span></p><p><span>“It’s important people don’t resign themselves to the discomfort and consult an optometrist to see what options might be available instead. While eye drops are a common solution, a pair of winter sunnies can also be effective.</span></p><p><span>Many people don’t realise that wearing sunglasses during winter is as important as the summer with low sun and reflections off wet roads causing major glare and exposing eyes to UV rays which can also contribute to dry eyes. That’s why winter can be an important time to get your eyes tested, if you are due, to see if you need a new prescription or just a new look for the season,” Karen said.</span></p><p><span>Wearing sunglasses during the winter also can help protect people against other common winter elements such as wind and dust which can blow into your eyes.</span></p><p><span style="background-color:white;">To view the latest range of sunglasses available at Bupa Optical or to book an eye test visit&nbsp;</span><a href="https://bupaoptical.bupa.com.au/"><span style="background-color:white;">here</span></a><span style="background-color:white;">.</span></p><hr><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup></span><a href="https://share.upmc.com/2023/04/dry-eyes-and-depression-link/#:~:text=The%20study%20found%20that%20those,eyes%20or%20worsen%20your%20depression."><span><sub>The Link Between Dry Eyes and Depression | UPMC HealthBeat</sub></span></a><br><a href="https://www.optometry.org.au/wp-content/uploads/GVFL/Vision_Index/2022-Vision-Index-Report.pdf" target="_blank"><span><sup>[2] </sup></span></a><a href="https://www.optometry.org.au/wp-content/uploads/GVFL/Vision_Index/2022-Vision-Index-Report.pdf"><span><sub>2022-Vision-Index-Report.pdf (optometry.org.au)</sub></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karen Makin, Bupa Optical Optometrist]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>Additionally, increased time spent indoors with the heating on while looking at blue-light emitting devices such as TVs or smartphones is also linked to the problem.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,release,statement,Statements,optical]]></category>
            <pubDate>Mon, 03 Jul 2023 10:43:10 +1000</pubDate>
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                        <title>The blind spot in Australia’s aging population</title>
                        <link>https://media.bupa.com.au/the-blind-spot-in-australias-aging-population/</link>
                        <guid>https://media.bupa.com.au/the-blind-spot-in-australias-aging-population/</guid><pp:caseid>564592</pp:caseid><pp:summary><![CDATA[<p><span><strong>With research suggesting Australia’s population of people aged 65 and over is tipped to increase to 6.66 million by 2041, an increase of 54 per cent over the 2021 population</strong></span><a href="#_ftn1"><span><strong><sup>[1]</sup></strong></span></a><span><strong>, Optometrists are bracing for an unwelcome surge in the number of Australians affected by serious eye conditions such as Glaucoma.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>Glaucoma is the world’s leading cause of blindness, affecting 300,000 Australians with those aged over 50 most at risk. Concerningly 50 per cent of Australians are unaware that they have the disease because they haven’t had an eye test</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span>. &nbsp;</span></p><p><span>Bupa Optical Optometrist, Karen Makin said it’s important older Australians are vigilant about getting regular eye tests to ensure any issues are detected and treated early.</span></p><p><span>“There is no doubt an aging population increases the national incidence of eye diseases, especially Glaucoma. That’s why it’s vital that awareness of the importance of eye tests is championed at government, medical provider, and family levels alike.</span></p><p><span>There are a series of tests an optometrist does,&nbsp;as part of a standard eye test,&nbsp;to check for Glaucoma. These include examining the optic nerve and retina&nbsp;to pick up any early signs of the disease and measuring eye pressure.&nbsp;</span></p><p><span>“If there are any suspicious results, then your optometrist will discuss the options available which may include referral to an eye specialist,” Karen said.</span></p><p><span>This advice is being reinforced during </span><a href="https://www.worldglaucomaweek.org/"><span>World Glaucoma Week</span></a><span>, March 12 – 18, a worldwide initiative that seeks to shine a light on the disease.&nbsp;</span></p><p style="margin-left:0cm;"><span>See&nbsp;</span><a href="https://bupaoptical.bupa.com.au/pages/glaucoma"><span>here</span></a><span>&nbsp;for more information on Glaucoma.</span></p><p style="margin-left:0cm;"><span>To book an eye test at your local Bupa Optical store, visit&nbsp;</span><a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test"><span>here</span></a><span>.</span></p><hr><p><a href="#_ftn1"><span><sup>[1]</sup></span></a><span><sup> </sup></span><a href="https://cepar.edu.au/publications/working-papers/new-population-projections-australia-and-states-and-territories-particular-focus-population-ageing"><span><sup>New Population Projections for Australia and the States and Territories, with a Particular Focus on Population Ageing | CEPAR</sup></span></a></p><p><a href="https://glaucoma.org.au/what-is-glaucoma/risk-factors-for-glaucoma" target="_blank"><span><sup>[2]</sup></span></a><span><sup> </sup></span><a href="https://glaucoma.org.au/what-is-glaucoma/risk-factors-for-glaucoma"><span><sup>Risk Factors for Glaucoma | Glaucoma Australia</sup></span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karen Makin, Bupa Optical Optometrist]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>We strongly encourage everyone, but particularly men and women over 50 years of age to visit an optometrist every 2 years for an eye test … It’s just a short consultation, but it could be the first step in saving your eyesight.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,release,statement,Statements,optical]]></category>
            <pubDate>Tue, 14 Mar 2023 11:01:08 +1100</pubDate>
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                        <title>Children’s eye issues a case of lifestyle over family history</title>
                        <link>https://media.bupa.com.au/childrens-eye-issues-a-case-of-lifestyle-over-family-history/</link>
                        <guid>https://media.bupa.com.au/childrens-eye-issues-a-case-of-lifestyle-over-family-history/</guid><pp:caseid>555906</pp:caseid><pp:summary><![CDATA[<p><span><strong>Aussie parents are being encouraged to have their kids’ eyes tested before the school year regardless of their medical or family history amidst research suggesting genetics explain just 10 per cent of childhood short-sightedness, with 90 per cent attributed to environment and lifestyle factors</strong></span><a href="#_ftn1"><span><strong><sup>[1]</sup></strong></span></a><span><strong>.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>The boom in childhood screen time which increased by 83 minutes a day during the COVID-19 pandemic</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span> has meant less time spent outdoors exposed to natural light. Emerging research suggests this may have contributed to an 11 per cent increase in the number of Australian children who have been clinically diagnosed with myopia since 2018 (26% v 15%</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span>), these figures are particularly alarming given almost 1 in 3 school-aged children in Australia have never had their eyes tested</span><a href="#_ftn3"><span><sup>[3]</sup></span></a><span>.</span></p><p><span>In addition to encouraging more time outdoors in bright light </span><a href="#_ftn4"><span><sup>[4]</sup></span></a><span>, Bupa Optical Optometrist Karen Makin says eye tests are an essential part of a child’s regular health checks and should commence before they start school for the first time.</span></p><p><span>“It’s important parents don’t just assume their children’s eyesight will be strong because they never complain or due to a family history of 20/20 vision. Every eye is unique with a plethora of factors such as exposure to outdoor time, screentime and reading habits playing a part along with clinical predispositions.</span></p><p><span>Annual eye tests throughout childhood can also help track any changes or emerging problems as they grow older and help address issues early so their learning and development is not unduly impacted by eye issues.</span></p><p><span>“When a child’s eyesight is compromised, they will often get tired faster, develop watery eyes or struggle to maintain concentration… all factors that can stop a child from reaching their full potential academically and socially.”</span></p><p><span>“Eye tests can be done quickly, are bulk-billed for Medicare card holders</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span><sup> </sup>and don’t require a GP’s referral. All-in-all, much faster and cheaper than the annual trip to the school uniform shop!” Karen said.</span></p><p><span>Bupa Optical offer children’s frames to suit different budget and styles with some options being 100% gap-free for eligible private health insurance policy holders</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span>.</span></p><h4><span style="background-color:white;">Visit your local Bupa Optical store to book an eye test or visit&nbsp;</span><a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test"><span style="background-color:white;"><span>here</span></span></a><span style="background-color:white;"><span>.</span></span></h4><hr><h4><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup></span><a href="https://www.theguardian.com/society/2022/jun/24/primary-age-children-screen-time-went-up-83-minutes-day-pandemic"><span><sup>Primary-age children’s screen time went up by 83 minutes a day during pandemic – study | Children | The Guardian</sup></span></a></h4><h4><a href="#_ftnref2"><span><sup>[2]</sup></span></a><span><sup> </sup></span><a href="https://www.optometry.org.au/wp-content/uploads/National_news_images/2022/November/Reducing-the-Risk-to-Vision_Myopia-Report-202223.pdf"><span><sup>Reducing-the-Risk-to-Vision_Myopia-Report-202223.pdf (optometry.org.au)</sup></span></a></h4><h4><a href="#_ftnref3"><span><sup>[3]</sup></span></a><span><sup> </sup></span><a href="https://www.optometry.org.au/wp-content/uploads/National_news_images/2022/November/Reducing-the-Risk-to-Vision_Myopia-Report-202223.pdf"><span><sup>Reducing-the-Risk-to-Vision_Myopia-Report-202223.pdf (optometry.org.au)</sup></span></a></h4><h4><a href="#_ftnref4"><span><sup>[4]</sup></span></a><span><sup> </sup></span><a href="https://goodvisionforlife.com.au/2022/05/06/managing-childhood-myopia/"><span><sup>Managing childhood myopia - Good Vision For Life</sup></span></a></h4>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karen Makin, Bupa Optical Optometrist]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>Regular eye tests are the best way a parent can ensure that there are no issues such as myopia that may affect a child’s learning.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,Statements,statement,optical,release]]></category>
            <pubDate>Tue, 24 Jan 2023 14:49:23 +1100</pubDate>
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                        <title>Blue light flashing for Aussie screen time obsession</title>
                        <link>https://media.bupa.com.au/blue-light-flashing-for-aussie-screen-time-obsession/</link>
                        <guid>https://media.bupa.com.au/blue-light-flashing-for-aussie-screen-time-obsession/</guid><pp:caseid>529739</pp:caseid><pp:summary><![CDATA[<p><span><strong>Australians are being encouraged to take stock of their internet use and the associated strain on their eyes and sleep patterns amidst new research that revealed we are online for an&nbsp;average of 6.8 hours a day</strong></span><a href="#_ftn1"><span><strong><sup>[1]</sup></strong></span></a><span><strong> using various blue light emitting devices.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>While much of this usage cannot be avoided for office workers and students, the side effects of excessive blue light exposure can include headaches, dizziness, fatigue and insomnia which can also have negative flow-on effects on people’s mental health</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span>.</span></p><p><span>Bupa Optical Optometrist, Karen Makin said there are all kinds of short-wavelength light, however blue light is the strongest.</span></p><p><span>“Blue light hits our retinas all the way at the back of our eyes, suppressing the secretion of melatonin, a hormone that influences circadian rhythms, effectively telling the body it’s daytime and that we should be wide awake.</span></p><p><span>“This may be fine when the day’s getting started, but not so much when it’s hitting your eyes for hours on end or when it’s time for bed,” Karen said.</span></p><p><span>These issues have resulted in a spike in the number of people purchasing blue light glasses, with demand growing yearly</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span> and accelerating in recent times as remote working and digital communication have increased following the COVID-19 pandemic.</span></p><p><span>“If you find yourself looking at devices within 2-3 hours before bed or experience discomfort working in front of a screen all day, speak to an optometrist as to whether you should add blue light filters to their standard prescription or purchase non-prescription blue light lenses if you otherwise have good eyesight.</span></p><p><span>“It’s worth remembering that blue light glasses aren’t designed to be worn all the time as getting your dose of natural blue light from the sun is normal and healthy. We often recommend blue light glasses as a second pair for when people are working or scrolling on their phone for extended periods of time… think of them as sunglasses for technology,” Karen said.</span></p><p><span>Those with private health insurance may be able to claim on prescription blue light lenses with their eligible Extras cover</span><a href="#_ftn3"><span><sup>[3]</sup></span></a><span>.</span></p><p><span>To purchase frames with blue light filters or to book an eye test at a Bupa Optical store near you visit </span><a href="https://bupaoptical.bupa.com.au/"><span>here</span></a><span>.</span></p><hr><h6><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup>https://www.mhanational.org/blog/how-blue-light-affects-mental-health</span></h6><h6><a href="#_ftnref2"><span><sup>[2]</sup></span></a><span><sup> </sup>https://www.marketgrowthreports.com/global-blue-light-blocking-glasses-market-15043072</span></h6><h6><a href="#_ftnref3"><span><sup>[3]</sup></span></a><span><sup> </sup>Level of cover and rebate will differ depending on your policies’ cover and limits</span></h6>]]></description><category><![CDATA[australia,release,optical]]></category>
            <pubDate>Mon, 05 Sep 2022 10:31:47 +1000</pubDate>
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                        <title>Shining a light on winter’s unknown ailments</title>
                        <link>https://media.bupa.com.au/shining-a-light-on-winters-unknown-ailments/</link>
                        <guid>https://media.bupa.com.au/shining-a-light-on-winters-unknown-ailments/</guid><pp:caseid>514533</pp:caseid><pp:summary><![CDATA[<p><span><strong>With Australia shivering in the midst of a chilly start to winter, many of us have rugged up and received winter flu and COVID vaccinations to protect ourselves against nasty viruses. However, less spoken of is winters’ effect on our eyes and oral health.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>Even in winter, excessive sun exposure can lead to the development or worsening of serious eye issues such as cataracts and macular degeneration. Also, not reducing sun glare while driving can increase the risk of an automobile accident.</span></p><p><span>Bupa Optical Optometrist Karen Makin said people are less inclined to wear sunglasses during winter regardless of how sunny or glary it might be.</span></p><p><span>“During the winter months, people who drive during sunrise and sunset without sunglasses expose themselves to sun glare and reflections off rainy surfaces which can impair vision and increase your chance of having an accident. Sun glare is one of the most common causes of car accidents, but the risk can be reduced by wearing polarised sunglasses on the road.</span></p><p><span>“During the winter months, the cool weather can also dry out your eyes and make them irritable and teary which can affect your mood and ability to concentrate, particularly if you wear contact lenses. It’s important people don’t suffer through the discomfort and consult an optometrist to see what options might be available,” said Karen.</span></p><p><span>From an oral health perspective, many people also report experiencing higher levels of tooth sensitivity or jaw tightness during winter, particularly when spending time outside.</span></p><p><span>Bupa Dental Head Dentist, Dr Cathryn Madden says our mouths are more sensitive to the climate than we may think. &nbsp;</span></p><p><span>“When we are cold, many of us involuntarily clench our mouths or chatter our teeth, which can lead to jaw pain and headaches. Our teeth may also experience sensitivity and aches more than usual as they transition from warm to cold environments.</span></p><p><span>“Exposure to gusty cold winds and heated indoor spaces can also dry our mouth and cause bad breath, cracked lips and increase the risk of tooth decay with saliva being a natural defender against cavities and gum disease.</span></p><p><span>“Remedies like sugar-free gum or drinking more water can be effective remedies, however, it’s always best to consult your friendly local dentist if you notice any adverse changes to your mouth so you can get on top of the situation and keep your healthy smile through winter and beyond,” Dr Madden said.</span></p><p><span>To view the latest range of sunglasses available at Bupa Optical or to book an eye test visit&nbsp;</span><a href="https://bupaoptical.bupa.com.au/"><span>here</span></a><span>.</span></p><p><span>To find a Bupa Dental practice near you visit&nbsp;</span><a href="https://www.bupadental.com.au/"><span>here</span></a><span>.</span></p>]]></description><category><![CDATA[australia,release,optical,statement,Statements,dental]]></category>
            <pubDate>Fri, 17 Jun 2022 09:25:24 +1000</pubDate>
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                        <title>Protecting Australians’ most precious sense</title>
                        <link>https://media.bupa.com.au/protecting-australians-most-precious-sense/</link>
                        <guid>https://media.bupa.com.au/protecting-australians-most-precious-sense/</guid><pp:caseid>504378</pp:caseid><pp:summary><![CDATA[<p><span><strong>Australians are being encouraged to book in regular eye tests to protect the health of their eyes amidst new research revealing eyesight is our nations’ most valued sense. This message is being reinforced during </strong></span><a href="https://www.mdfoundation.com.au/events/general-events/macula-month/"><span><strong>Macula Month</strong></span></a><span><strong>, an annual campaign aimed at driving awareness of the risks of macular diseases.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>When asked about their top sense related health concerns, Australians rated going blind (45%) as their top concern ahead of losing memory (40%), losing a limb or mobility (17%), hearing (6%) and speech (2%)</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span>. Today, approximately 1.7 million Australians exhibit some evidence of macular disease such as blurred vision or sensitivity to light, with the majority of those people aged over 50</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span>.</span></p><p><span>Bupa Optical Optometrist Karen Makin said early detection is the key to protecting your eyes against macular diseases which are the leading cause of blindness and severe vision loss in Australia.</span></p><p><span>“We recommend people book in regular eye tests, every two years but more often if your family has a history of eye disease, you are diabetic, or you are over 65.</span></p><p><span>“While eye tests are vital for detecting eye issues such as macular disease, they are also an important tool for identifying general health issues. This is because the eye is the only place in the body where one can get a direct non-invasive view of a persons’ blood vessels which can tell a broad story about an individual’s current and future health risks,” said Karen.</span></p><p><span>Bupa Optical’s digital retinal imaging technology which is available as part of a standard eye test allows optometrists to gauge the health of the macula in just a few minutes.</span></p><p><span>“The biggest problem about macular disease is that you can be living with early signs of the disease without knowing it, but when symptoms begin to appear they can quickly develop into difficulty reading, issues with distinguishing faces, dark vision patches and distorted vision.”</span></p><p><span>“Just like a successful marriage, eye tests are there for both good times and bad, so don’t put one off because you think you have perfect vision… prevention is truly the best medicine when it comes to the health of your eyes,” said Karen.</span></p><p><span>To book an eye test at your local Bupa Optical store, visit&nbsp;</span><a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test"><span>here</span></a><span>.&nbsp;</span></p><p><span>For more information on Macula Month visit </span><a href="https://www.mdfoundation.com.au/events/general-events/macula-month/#:~:text=Macula%20Month%201%20%E2%80%93%2031%20May,Month%20will%20be%20extra%20special."><span>here</span></a><span>. &nbsp;</span></p><hr><p><span><strong>&nbsp;Media reference number: 22/106</strong></span></p><p><a href="#_ftnref1"><span><sup>[1]</sup></span></a><span><sup> </sup>https://www.mivision.com.au/2022/05/eyes-closed-to-anti-vegf/</span></p><p><a href="#_ftnref2"><span><sup>[2]</sup></span></a><span> </span><a href="https://www.mdfoundation.com.au/about-macular-disease/overview/"><span>https://www.mdfoundation.com.au/about-macular-disease/overview/</span></a></p>]]></description><category><![CDATA[australia,release,optical,statement,Statements]]></category>
            <pubDate>Mon, 09 May 2022 10:48:08 +1000</pubDate>
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                        <title>Time to put eye tests on back to school to-do-list with screen time surging during COVID</title>
                        <link>https://media.bupa.com.au/time-to-put-eye-tests-on-back-to-school-to-do-list-with-screen-time-surging-during-covid/</link>
                        <guid>https://media.bupa.com.au/time-to-put-eye-tests-on-back-to-school-to-do-list-with-screen-time-surging-during-covid/</guid><pp:caseid>490443</pp:caseid><pp:summary><![CDATA[<p><span><strong>Optometrists at Bupa Optical are encouraging parents to add ‘book eye test for kids’ to their annual back to school to-do list with research suggesting screen time behaviour among Australian children changed dramatically during COVID lockdowns with children spending up to 27 more hours each week on their screens</strong></span><a href="#_ftn1"><span><strong><sup>[1]</sup></strong></span></a><span><strong>.</strong></span></p><p>&nbsp;</p>]]></pp:summary><description><![CDATA[<p><span>With many Australian children spending hundreds of days in lockdown or COVID-19 isolation over the course of the pandemic, the extra hours spent in front of devices for school and socialising combined with decreased outdoor time may result in more kids developing eye issues such as short-sightedness.</span></p><p><span>Bupa Optical Optometrist Karen Makin said if left undetected, students who once enjoyed perfect eyesight, may find their education suffering in 2022 as a result of undiagnosed myopia.</span></p><p><span>“Unlike many physical conditions, vision impairments can be difficult for a parent to identify, however there are some tell-tale signs a parent can take note of, such as squinting, watery eyes or just general tiredness and an inability to concentrate properly.</span></p><p><span>“Parents who suspect their child has developed a vision impairment or is experiencing a deterioration of an existing condition should visit an optometrist for an eye test,” said Karen.</span></p><p><span>Children were found to be 73 per cent less likely to meet moderate-to-vigorous intensity physical activity guidelines compared to pre-pandemic which is significant as separate studies have found that&nbsp;spending time outside is vital to reducing the incidence of myopia in children</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span>.</span></p><p><span>It is recommended that all children have their eyes tested before they start school for the first time, this will ensure that there are no underlying issues that may affect a child’s learning. Annual eye tests are recommended thereafter (or as advised by your eye care practitioner) to track any changes or emerging problems.</span></p><p><span>“If required, a pair of glasses or contacts can make a significant and immediate difference to a child’s day to day life and give them the best chance at succeeding at school.</span></p><p><span>“Another way to help protect your kids’ eyesight is by ensuring they maintain a healthy diet, foods like green leafy vegetables, fish, fresh fruit and foods high in antioxidants can all help in keeping your eyes healthy… it’s not just carrots as the old myths would have you believe,” said Karen.</span></p><p><span>Bupa Optical offer kids frames to suit different budget and style requirements such as single pairs from $150</span><a href="#_ftn1"><span><sup>[1]</sup></span></a><span>. Some packages will also be 100% gap-free for eligible private health insurance policy holders</span><a href="#_ftn2"><span><sup>[2]</sup></span></a><span>.</span></p><p><span>Visit your local Bupa Optical store to book an eye test or visit&nbsp;</span><a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test"><span>here</span></a><span>.</span></p><p><br><span><strong>Media reference number: </strong>22/101</span></p><hr><p><span>&nbsp;</span></p><p><a href="#_ftnref1"><span>[1]</span></a><span> Single vision lenses</span></p><p><a href="#_ftnref2"><span>[2]</span></a><span> Dependant on the individuals private health insurance inclusions and limits</span></p><hr>]]></description><category><![CDATA[australia,release,statement,Statements,optical]]></category>
            <pubDate>Thu, 20 Jan 2022 10:10:48 +1100</pubDate>
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                        <title>Aussies encouraged to get their eyes and mouth checked as nation opens up</title>
                        <link>https://media.bupa.com.au/aussies-encouraged-to-get-their-eyes-and-mouth-checked-as-nation-opens-up/</link>
                        <guid>https://media.bupa.com.au/aussies-encouraged-to-get-their-eyes-and-mouth-checked-as-nation-opens-up/</guid><pp:caseid>481202</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span><span style="color:#0e101a">With the majority of the country now enjoying COVID-normal conditions, Australians are being encouraged to book end of year check-ups in the wake of concerns that people may have cancelled or not scheduled their regular dental or optical appointments over the past year as a result of lockdowns or COVID-19 fears.</span></span></span></span></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span><span><span>Research suggests one in five people have delayed or avoided a visit to an allied health professional such as a dentist or optometrist during the last 3 months</span></span></span></span></span></span></span><a href="https://ahpa.com.au/advocacy/australians-are-delaying-healthcare-appointments-and-tests-during-covid-19"><sup>[1]</sup></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span>Dr Dwayne Crombie, Director of Health Services for <span>Bupa Australia & New Zealand said the lead up to the end of year is a timely reminder to book a dental check-up and eye test or reschedule one which may have been cancelled.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>&ldquo;As we approach summer, it&rsquo;s a good time to stop and think about whether you have seen a dentist during the calendar year, and if you haven&rsquo;t, to book one in for the near future.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>&ldquo;This is particularly important given how our routines and lifestyles have been altered over the past 18 months,&rdquo; said Dr Crombie.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>With most Australian cities mandating the wearing of face masks in different settings, there are reports that suggest people are significantly less concerned with their smile and breath with the use of masks</span></span></span></span></span><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8020324/"><sup>[2]</sup></a><span><span><span><span><span>.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>Regular appointments with your friendly local dentist are a vital part of maintaining your oral and general health. While you can hide the look of your teeth behind a mask, you cannot hide away from issues such as tooth decay or gum disease which can become serious problems if left untreated.&rdquo;</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>The end of the year also serves as a reminder for people to book in their regular eye test which can identify changes to your eye and general health.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>&ldquo;The COVID-19 pandemic and rolling lockdowns certainly changed the way children and adults learnt and worked, with many people exposed to screens for hours a day.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>Studies suggest screen time increased in children by an average of 3.2 hours a day following pandemic related school closures.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>&ldquo;People who suspect they, or their child, have developed a vision impairment or are experiencing a deterioration of an existing condition should visit an optometrist as soon as possible.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>&ldquo;Something as simple as a pair of glasses or contacts can make a significant and immediate difference to your daily life, said Dr Crombie.</span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span>To find a Bupa Dental clinic near you visit</span></span></span></span> <a href="https://www.bupadental.com.au/" style="text-decoration:underline"><span><span><span>here</span></span></span></a>.</span></span></span></p><p><span><span><span><span><span><span><span>To find a Bupa Optical store near you visit</span></span></span></span> <a href="https://bupaoptical.bupa.com.au/" style="text-decoration:underline"><span><span><span>here</span></span></span></a>.</span></span></span></p><p><a href="https://ahpa.com.au/advocacy/australians-are-delaying-healthcare-appointments-and-tests-during-covid-19"><sup>[1]</sup></a>&nbsp;<a href="https://ahpa.com.au/advocacy/australians-are-delaying-healthcare-appointments-and-tests-during-covid-19/">https://ahpa.com.au/advocacy/australians-are-delaying-healthcare-appointments-and-tests-during-covid-19</a></p><div><div id="ftn1"><p class="MsoFootnoteText"><span><span><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8020324/"><sup>[2]</sup></a>&nbsp;<a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8020324/" style="text-decoration:underline">https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8020324/</a></span></span></p></div><div id="ftn3"><p><span><span><span><strong><span><span>Media reference number: 20/138</span></span></strong></span></span></span></p></div></div>]]></description><category><![CDATA[australia,release,statement,Statements,optical]]></category>
            <pubDate>Wed, 10 Nov 2021 09:44:00 +1100</pubDate>
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                        <title>Bupa launches simpler approach to claiming Optical Extras</title>
                        <link>https://media.bupa.com.au/bupa-launches-simpler-approach-to-claiming-optical-extras/</link>
                        <guid>https://media.bupa.com.au/bupa-launches-simpler-approach-to-claiming-optical-extras/</guid><pp:caseid>479289</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span>Bupa is launching a simpler model for claiming on Optical Extras, as part of its commitment to create more personalised, simple, and relevant experiences for its customers.</span></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span>Bupa has created four new optical partnerships that help provide Bupa members with access to greater value at more than 400 locations across Australia.</span></span></span></span></p><p><span><span><span><span>From 24 November 2021, Bupa Health Insurance customers will have a consistent optical annual benefit limit, and access to new discounts and offers through partnerships with Bupa Optical, The Optical Company brands (including Kevin Paisley Optometrists and Stacey and Stacey), Specsavers and National Pharmacies. These include:</span></span></span></span></p><ul><li><span><span><span><span><span><span>Access to no-gap single vision frame and lens packages</span></span></span></span></span></span></li><li><span><span><span><span><span><span>Up to 25% discount on frames and lenses</span></span></span></span></span></span></li><li><span><span><span><span><span><span>Access to no-gap multifocal frame and lens packages at selected partners</span></span></span></span></span></span></li><li><span><span><span><span><span><span>Up to 25% discount on lens add-ons (e.g. anti-reflective coating)</span></span></span></span></span></span></li></ul><p><span><span><span><span>Chris Carroll, Director of Domestic Retail, said Bupa had expanded its Optical Partner stores so customers could get the most out of their Extras cover at an optical store convenient to them, and one that offered the range they were looking for.</span></span></span></span></p><p><span><span><span><span>&ldquo;Through our customers&rsquo; feedback we knew our existing optical network was hard to understand with different limits available at different providers. So, we&rsquo;ve taken this opportunity to provide our customers access to greater value at more than 400 locations around Australia, while making their products easier to understand with a single claiming limit,&rdquo; Mr Carroll said.</span></span></span></span></p><p><span><span><span><span>Bupa customers will still be able to claim at any Bupa recognised optical provider, regardless of whether they are a Bupa Optical Partner or not.</span></span></span></span></p><p><span><span><span><span>The new Partnership will replace the current Members First Optical network. This month, Bupa has written to its customers to let them know about the new Optical Extras model and what these changes mean for them personally. </span></span></span></span></p><p><span><span><span><span>Mr Carroll said the new approach to Optical Extras is part of Bupa&rsquo;s commitment to ensuring customers receive the best value possible for their premiums.</span></span></span></span></p><p><span><span><span><span>&ldquo;We know health insurance can be confusing, so we are working hard to simplify things. Our customers can expect to see more changes from us that contribute to greater value and a more personalised experience,&rdquo; Mr Carroll said.</span></span></span></span></p><p><span><span><span><span>This follows Bupa&rsquo;s recent</span></span> <a href="https://www.bupa.com.au/giveback" style="text-decoration:underline"><span><span>announcement</span></span></a> <span><span>to return $120 million in cash back to Australian customers as a result of savings from lower claims activity due to COVID-19, bringing our COVID-19 support for our customers and communities to more than $315m over the past 18 months.</span></span></span></span></p><p><span><span><span><span>More information on Bupa&rsquo;s new Optical Partners is available <a href="http://www.bupa.com.au/campaigns/optical/optical-partners">here</a>.</span></span></span></span></p>]]></description><category><![CDATA[australia,optical,statement,Statements]]></category>
            <pubDate>Wed, 27 Oct 2021 09:45:57 +1100</pubDate>
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                        <title>New technology sheds a light on preventable eye conditions</title>
                        <link>https://media.bupa.com.au/new-technology-sheds-a-light-on-preventable-eye-conditions/</link>
                        <guid>https://media.bupa.com.au/new-technology-sheds-a-light-on-preventable-eye-conditions/</guid><pp:caseid>471962</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span>Bupa Optical has welcomed the passing of the first</span></span></span> <a href="https://www.undocs.org/en/A/75/L.108" style="color:blue; text-decoration:underline"><span><span><span>United Nations resolution</span></span></span></a> <span><span><span>on preventable sight loss which sets eye health goals for member countries to achieve by 2030, this includes ensuring broad access to quality eye care and affordable assistive technologies. The resolution has passed as Bupa Optical launches its Australia-first<sup>1</sup>&nbsp;digital</span></span></span> <a href="https://bupaoptical.bupa.com.au/pages/eye-health-simulator-tool" style="color:blue; text-decoration:underline"><span><span><span>Eye Health Simulator</span></span></span></a><span><span><span>.</span></span></span></span></span></span></strong></p>

<div>
<div id="ftn1">
<p class="MsoFootnoteText">&nbsp;</p>
</div>
</div>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span><span>The free simulator is able to show users what everyday life would look like if they were living with one of 11 common eye conditions such as glaucoma or cataracts. This helps people of all ages understand what emerging issues can look like before they develop while promoting better eye-health literacy amongst the general public.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>With The UN Resolution predicting half the global population will be living with a vision impairment by 2050, Guneet Sawhney, Director Bupa Optical & Hearing said technology has a major role to play in improving global eye health with poor vision currently costing the global economy $411 billion</span></span></span></span></span></span><a href="https://www.thelancet.com/journals/langlo/article/PIIS2214-109X(20)30488-5/fulltext"><sup>[2]</sup></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>&ldquo;Developing tools that appeal to tech-savvy Australians are vital for engaging people in their eye-health beyond getting new prescriptions for glasses.</span></span></span></span> </span></span></span></span></p><p><span><span><span><span><span><span><span><span>&ldquo;Our Eye Health Simulator is a great conversation starter and can act as a first step towards identifying serious conditions such as diabetes by helping users or carers understand how symptoms can present in eyesight,&rdquo; Guneet said.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>Bupa Optical has also recently invested in holistic preventative health technology such as</span></span></span></span></span> <a href="https://bupaoptical.bupa.com.au/pages/eyeinspect" style="text-decoration:underline"><span><span><span><span>EyeInspect</span></span></span></span></a> <span><span><span><span><span>which uses Artificial Intelligence to conduct a high-tech retinal screening compared against a database of hundreds of thousands of retinal scans to identify eye and non-eye health problems. Bupa Optical&rsquo;s optometrists will discuss any issues detected with the customer before referring them to a trusted medical professional.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>&ldquo;It&rsquo;s our duty to raise awareness on the importance of eye health for our customers and communities, so we have done a lot of work in creating a more integrated healthcare experience for customers recognising that the eye is a window into the heart and a customer&rsquo;s general health.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;Connecting the dots between health practitioners is key to delivering optimal health outcomes and ensuring people can live long, healthy and happy lives,&rdquo; Guneet said.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>In accordance with the UN resolution, Bupa welcomes opportunities to work with the government and medical community to ensure eye health is better integrated into&nbsp;the planning, resourcing and delivery of universal healthcare.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>To find out more about eye health and the Bupa Optical products and services available near you visit</span></span></span> <a href="https://bupaoptical.bupa.com.au/" style="text-decoration:underline"><span><span><span>here</span></span></span></a></span></span></span>.</p><p class="MsoFootnoteText"><span><span><sup><span class="MsoFootnoteReference"><span class="MsoFootnoteReference"><span><span>[1]</span></span></span></span></sup> First Australian Optical business or body to provide a free online simulation of 11 eye conditions.</span></span></p><p><a href="https://www.thelancet.com/journals/langlo/article/PIIS2214-109X(20)30488-5/fulltext"><sup><span class="MsoFootnoteReference"><span><span><span class="MsoFootnoteReference"><span><span>[2]</span></span></span></span></span></span></sup></a> <span><span><a href="https://www.thelancet.com/journals/langlo/article/PIIS2214-109X(20)30488-5/fulltext" style="text-decoration:underline">https://www.thelancet.com/journals/langlo/article/PIIS2214-109X(20)30488-5/fulltext</a></span></span></p><p><span><span><span><strong><span><span>Media reference number:</span></span></strong> <span><span>20/132</span></span></span></span></span></p>]]></description><category><![CDATA[australia,release,optical,Media Release,statement]]></category>
            <pubDate>Wed, 01 Sep 2021 09:42:18 +1000</pubDate>
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                        <title>Essential eye care questions answered</title>
                        <link>https://media.bupa.com.au/essential-eye-care-questions-answered/</link>
                        <guid>https://media.bupa.com.au/essential-eye-care-questions-answered/</guid><pp:caseid>466650</pp:caseid><pp:summary><![CDATA[<p><strong>Bupa Optical Optometrist, Karen Makin answers some of the most common (and not so common) eye care questions.</strong></p>
]]></pp:summary><description><![CDATA[<p class="gmail-m-4459435206762156233"><span><span><span><strong><span><span>Will I be out of pocket for an eye test?</span></span></strong></span></span></span></p><p><span><span><span><span>We bulk bill most eye tests for eligible Medicare card holders. Getting your eyes tested regularly is the most effective way to identify and prevent eye diseases while also ensuring your eyesight is being managed properly in terms of prescriptions.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>While private health insurance may help reduce your out of pocket costs for glasses or contacts, it is not required for an eye test under Medicare.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><strong><span><span>How can I minimise the cost of buying a new pair of glasses?</span></span></strong></span></span></span></p><p><span><span><span><span>The out of pockets costs that some people pay when purchasing a new pair of glasses or getting contact lenses mostly comes down to your health insurance policy (if you have one) and where you choose to shop for them.</span></span></span></span></p><p><span><span><span><span>Bupa customers with eligible Extras cover, for example, can visit Bupa&rsquo;s Members First Optical Network of stores and choose a new pair of frames and lenses with potentially no out of pocket costs, depending on your available limits.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>Complicated prescriptions and high fashion brand frames may be priced higher, but a good health insurance policy can make a big difference even at the top end of options.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><strong><span><span>How long should a pair of glasses last me?</span></span></strong></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>There is no universal answer as to how long your glasses should last, with changes to your eyesight, how you&rsquo;ve treated your glasses, and even changing fashion trends all playing a part. A good place to start is by booking an eye test every 2 years, or as advised by your doctor or optometrist.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>During these eye tests you will learn whether your current prescription is still suitable while also giving you the opportunity to browse for new frames if you are looking for a refresh.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><strong><span><span>What should I look for in a pair of glasses?</span></span></strong></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>These days, glasses have become a cool fashion accessory and there are lots of different styles which come in and out of vogue. You should choose a pair that suits your face shape, fits within your budget and is comfortable to wear. After all, you will likely be wearing them for most of your waking hours! Some glasses prescriptions will also require a certain type or size of frame so be sure to seek advice from the staff in the store.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>It&rsquo;s an important decision, so staff at optical stores are more than happy for you to try on as many pairs as you like, so take your time and ask for opinions. It&rsquo;s important your new glasses make you feel confident as well as focused!</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>The Bupa Optical website has a</span></span> <a href="https://bupaoptical.bupa.com.au/pages/vto-scan" style="text-decoration:underline"><span><span>virtual try-on function</span></span></a><span><span>, so you can take your time seeing what you might look like in different types of glasses.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><strong><span><span>Can an eye test uncover other health conditions?</span></span></strong></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>The eye is a window into the heart. We say this because the eye is the only place in the body where one can get a direct non-invasive view of a person&rsquo;s blood vessels, which can tell a broad story about an individual&rsquo;s broader health risks such as diabetes and hypertension.</span></span></span></span></p><p><span><span><span><span>Historically&nbsp;our customers have primarily come to us&nbsp;for their&nbsp;vision and eye health,&nbsp;but now with new technology such as our artificial intelligence enabled retinal scan we can offer them a service that provides&nbsp;them&nbsp;with more information about their general health which they can discuss with their doctor if and when recommended.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><strong><span><span>How could poor eyesight affect my day to day life?</span></span></strong></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>Living with untreated poor eyesight can significantly affect your life physically, financially and emotionally. For example, you may be less safe on the road which can put you and other drivers and pedestrians at risk, you may find it harder to concentrate on details at work which can affect your career prospects and you may even find yourself more irritable as a result of fatigue.</span></span></span></span></p><p class="gmail-m-4459435206762156233"><span><span><span><span>While coping strategies such as squinting might seem like a decent stop-gap solution, they can actually be detrimental to your employment and physical safety.</span></span></span></span></p><p class="MsoNoSpacing"><span><span><span><span><span><span>You can check out our range of glasses and sunglasses or book an eye test</span></span></span> <a href="https://bupaoptical.bupa.com.au/" style="text-decoration:underline"><span><span><span>here</span></span></span></a>.</span></span></span></p>]]></description><category><![CDATA[australia,release,optical,blogs,statement]]></category>
            <pubDate>Wed, 28 Jul 2021 10:41:41 +1000</pubDate>
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                        <title>Opening our eyes to the dangers of the winter sun</title>
                        <link>https://media.bupa.com.au/opening-our-eyes-to-the-dangers-of-the-winter-sun/</link>
                        <guid>https://media.bupa.com.au/opening-our-eyes-to-the-dangers-of-the-winter-sun/</guid><pp:caseid>461274</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span>Australians are encouraged to protect their eyes against the unexpected dangers of the winter sun with Optometrists concerned with widespread complacency.</span></span></span></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span><span>Research has revealed that 76 per cent of Australians don&rsquo;t believe it&rsquo;s necessary to wear UV protective sunglasses during winter<sup><a href="#_ftn1"><span><span><span><span>[1]</span></span></span></span></a></sup> despite a range of factors that can lead to the development or worsening of serious eye issues such as cataracts and macular degeneration.</span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>Bupa Optical Optometrist Karen Makin said the UV Factor is not the be-all and end-all when it comes to the danger of the sun to your eyes.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>&ldquo;With the sun sitting lower in the sky, your eyes are actually more likely to absorb direct UV rays and these are often intensified by reflections off wet surfaces after it rains.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>&ldquo;People are also more likely to be driving during sunrise and sunset where sun glare can impair your vision and increase your chance of having an accident. So if you have sunglasses, it&rsquo;s advisable to wear them as you would in summer,&rdquo; Karen said.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>There are also concerns that Australians may not be wearing the right sunglasses, with only half the population placing significant importance on the UV protection level of their sunglasses, while almost 15 per cent place no importance on the UV protection level of their sunglasses</span></span></span></span><sup><a href="#_ftn2"><span><span><span><span><span><span><span><span><span>[2]</span></span></span></span></span></span></span></span></span></a></sup><span><span>.</span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>&ldquo;Not all sunglasses are created equal so make sure you shop at a reputable optical store where an optometrist can advise what level of UV protection a pair might have and whether it is suitable for your lifestyle. For example, if you spend lots of time driving or outdoors, you may wish to choose a pair with polarised lenses that provide additional protection against sun glare.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span>&ldquo;</span><span><span><span><span>Given the risk that the winter sun presents, it&rsquo;s vital that Australians who don&rsquo;t have sunglasses or need new ones don&rsquo;t wait until summer to get their eyes tested (if appropriate) or to buy a new pair, you risk the potential for irreversible damage by delaying,&rdquo; said Karen</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>Wearing sunglasses during the winter also protect people against other common winter elements such as wind and dust which can irritate the eyes and cause discomfort.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>To view the latest range of sunglasses available at Bupa Optical visit</span></span></span></span> <span><a href="https://bupaoptical.bupa.com.au/collections/sunglasses"><span><span><span>here</span></span></span></a>.</span></span></span></span></span></p><p><span><span><sup><a href="#_ftnref1"><span><span><span><span>[1]</span></span></span></span></a></sup> <a href="https://www.optometry.org.au/wp-content/uploads/GVFL/Year_2020/2020-Vision-Index-Report-FINAL.pdf">https://www.optometry.org.au/wp-content/uploads/GVFL/Year_2020/2020-Vision-Index-Report-FINAL.pdf</a></span></span></p><p><span><span><sup><a href="#_ftnref2"><span><span><span><span>[2]</span></span></span></span></a></sup> As above.</span></span></p><p><strong><span><span><span><span>Media reference number: 20/127</span></span></span></span></strong></p>]]></description><category><![CDATA[australia,release,optical]]></category>
            <pubDate>Fri, 11 Jun 2021 12:10:00 +1000</pubDate>
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                        <title>Don’t lose sight of a healthy diet</title>
                        <link>https://media.bupa.com.au/dont-lose-sight-of-a-healthy-diet/</link>
                        <guid>https://media.bupa.com.au/dont-lose-sight-of-a-healthy-diet/</guid><pp:caseid>455342</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span>Australians are being encouraged to improve their diet to reduce the rate of macular disease which is currently the <span><span>leading cause of blindness in Australia. This message is being reinforced during</span></span></span></span></span> <a href="https://www.mdfoundation.com.au/events/general-events/macula-month/"><span><span><span><span>Macula Month</span></span></span></span></a><span><span><span><span><span>,</span></span></span></span></span> <span><span><span>an annual awareness campaign aiming at helping Australians understand the risks and effects of macular diseases.</span></span></span></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span><span><span><span>Approximately 1.7 million Australians exhibit some evidence of macular disease such as blurred vision or sensitivity to light, with the majority of those people aged over 50<a href="#_ftn1"><span><span><span><span><span><span>[1]</span></span></span></span></span></span></a>. Two of the most common macular diseases are age-related macular degeneration and diabetic eye disease which can be attributed to lifestyle elements such as diet.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>The call for Australians to regulate their diet comes amidst new research from the CSRIO which revealed that nearly four out of five Australians are overindulging in junk foods every day<a href="#_ftn2"><span><span><span><span><span><span>[2]</span></span></span></span></span></span></a>, thus leaving less space for eating fresh fruit and vegetables.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span><span>Bupa Optical Optometrist Karen Makin said</span></span></span></span></span> <span><span><span><span>prevention and early detection is the key to protecting your sight and avoiding macular disease.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>"One the simplest things you can do to help prevent macular disease and maximise the health of your eyes is eating well.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>"Things like green leafy vegetables, fish, fresh fruit and foods high in antioxidants can all help in keeping your macula healthy&hellip; it&rsquo;s not just carrots as the old myths would have you believe!" Karen said.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>Karen also recommends having regular eye tests, at least every two years but more often if your family has a history of eye disease, you are diabetic, or you are over 65.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>The macula is located at the centre of the retina, in the back of the eyes, and is responsible for detailed central vision.&nbsp;Bupa&rsquo;s digital retinal scan technology allows optometrists to gauge the health of the macula in just a few minutes.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>&ldquo;Regular eye tests aren&rsquo;t just for updating your glasses prescription, they can also act as the first step in identifying and hopefully getting on top of eye and general health issues before they spiral out of control,&rdquo; said Karen.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>To book an eye test at your local Bupa Optical store, visit</span></span></span></span></span>&nbsp;<a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test"><span><span><span><span><span>here</span></span></span></span></span></a><span><span><span><span><span>.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>For more advice on healthy eating for your eyes visit</span></span></span></span></span> <a href="https://bupaoptical.bupa.com.au/pages/eating-for-eye-health"><span><span><span><span>here</span></span></span></span></a>.</span></span></span></p><p><span><span><sup><a href="#_ftnref1"><span><span><span><span>[1]</span></span></span></span></a></sup> <a href="https://www.mdfoundation.com.au/about-macular-disease/overview/">https://www.mdfoundation.com.au/about-macular-disease/overview/</a></span></span></p><p><span><span><sup><a href="#_ftnref2"><span><span><span><span>[2]</span></span></span></span></a></sup> <span><span>https://www.csiro.au/en/news/news-releases/2021/new-csiro-tool-to-combat-australia-1-diet-issue</span></span></span></span></p><p><strong><span><span><span><span>Media reference number: 20/126</span></span></span></span></strong></p>]]></description><category><![CDATA[australia,release,optical,statement]]></category>
            <pubDate>Fri, 14 May 2021 11:24:00 +1000</pubDate>
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                        <title>New artificial intelligence powered eye-test a ‘healthcare game-changer’</title>
                        <link>https://media.bupa.com.au/new-artificial-intelligence-powered-eye-test-a-healthcare-game-changer/</link>
                        <guid>https://media.bupa.com.au/new-artificial-intelligence-powered-eye-test-a-healthcare-game-changer/</guid><pp:caseid>448115</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span>In an Australian first, Bupa Optical customers can access innovative Artificial Intelligence (AI) enabled eye tests and tailored reports that break new ground in the early detection of eye and general health problems such as diabetes and heart disease.</span></span></span></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span><span>The</span></span></span> <a href="https://bupaoptical.bupa.com.au/pages/eyeinspect"><span><span><span>EyeInspect test</span></span></span></a> <span><span><span>compares a patients eyes with a database of more than 10 million retinal images, with many different health conditions, to check for similarities that may be a sign of a potential health issue. This comes amidst new research which suggests that around 8 million Australian adults are at increased risk of developing heart disease as a result of lifestyle choices</span></span></span><sup><a href="#_ftn1"><span><span><span><span><span><span><span>[1]</span></span></span></span></span></span></span></a></sup><span><span><span>.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Guneet Sawhney,&nbsp;Director of Bupa Optical & Hearing said EyeInspect is a potentially game-changing tool for bridging the gap between eye care and general health care.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;We have invested in this new AI technology recognising that the eye is a window into the heart. We say this because the eye is the only place in the body where one can get a direct non-invasive view of a persons&rsquo; blood vessels which can tell a broad story about an individual&rsquo;s current and future health risks.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;Historically</span></span></span> <span><span><span><span><span>our customers have primarily come to us&nbsp;for their&nbsp;vision&nbsp;and&nbsp;hearing&nbsp;health,&nbsp;but now we can offer them a service that provides&nbsp;them&nbsp;with more information about their general health which they can discuss with their doctor if and when recommended,&rdquo; said Guneet.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>EyeInspect launches at a time where global healthcare organisations are seeking initiatives that help defragment healthcare for people individually and society as a whole</span></span></span></span></span><sup><a href="#_ftn2"><span><span><span><span><span><span><span><span><span><span><span>[2]</span></span></span></span></span></span></span></span></span></span></span></a></sup><span><span><span><span><span>.</span></span></span></span></span> </span></span></span></p><p><span><span><span><span><span><span><span><span>&ldquo;Around half the Australian population wear glasses or contact lenses</span></span></span></span></span><sup><a href="#_ftn3"><span><span><span><span><span><span><span><span><span><span><span>[3]</span></span></span></span></span></span></span></span></span></span></span></a></sup> <span><span><span><span><span>and require regular eye tests to ensure their prescription is up to date.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>&ldquo;If these regular tests are expanded to include AI-enabled reports of broader health risks, we can potentially help millions of Australians live longer, healthier and happier lives by linking them up with their trusted medical professional at the earliest sign of danger,&rdquo; said Guneet.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>The&nbsp;EyeInspect&nbsp;service is available at all Bupa Optical & Hearing stores across Australia and is conducted as part of a standard consultation</span></span></span></span></span><sup><a href="#_ftn4"><span><span><span><span><span><span><span><span><span><span><span>[4]</span></span></span></span></span></span></span></span></span></span></span></a></sup><span><span><span><span><span>.</span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span>For more information visit the Bupa Optical & Hearing website <a href="http://bupaoptical.bupa.com.au/eyeinspect">here</a>.</span></span></span></span></span>&nbsp;</span></span></span></p><p><strong><span><span><span><span>Media reference number: 21/24</span></span></span></span></strong></p><p><span><span><sup><a href="#_ftnref1"><span><span><span><span>[1]</span></span></span></span></a></sup> <a href="https://www.heartfoundation.org.au/media-releases/Aussies-alarmingly-complacent-about-exercise">https://www.heartfoundation.org.au/media-releases/Aussies-alarmingly-complacent-about-exercise</a></span></span></p><p><span><span><sup><a href="#_ftnref2"><span><span><span><span>[2]</span></span></span></span></a></sup> <a href="https://www.thelancet.com/article/S0140-6736(20)32228-5/fulltext">https://www.thelancet.com/article/S0140-6736(20)32228-5/fulltext</a></span></span></p><p><span><span><sup><a href="#_ftnref3"><span><span><span><span>[3]</span></span></span></span></a></sup> <a href="https://www.aihw.gov.au/news-media/media-releases/2015/december/1-in-2-australians-affected-by-eye-problems-higher">https://www.aihw.gov.au/news-media/media-releases/2015/december/1-in-2-australians-affected-by-eye-problems-higher</a></span></span></p><p><span><span><sup><a href="#_ftnref4"><span><span><span><span>[4]</span></span></span></span></a></sup> <span><span><span><span>For a fee of $24 for Bupa members and $30 for non-Bupa members</span></span></span></span></span></span>&nbsp;</p>]]></description><category><![CDATA[australia,release,optical]]></category>
            <pubDate>Fri, 16 Apr 2021 08:48:00 +1000</pubDate>
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                        <title>Preventing the &#039;silent thief of sight&#039;</title>
                        <link>https://media.bupa.com.au/preventing-the-silent-thief-of-sight/</link>
                        <guid>https://media.bupa.com.au/preventing-the-silent-thief-of-sight/</guid><pp:caseid>440013</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span>Glaucoma is the world&rsquo;s leading cause of blindness, it affects 300,000 Australians, with 50 per cent unaware that they have the disease because they haven&rsquo;t had an eye test<sup><a href="#_ftn1"><span><span><span><span>[1]</span></span></span></span></a></sup>.</span></span></span></span></span></span></strong></p>

<p>&nbsp;</p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span><span>World Glaucoma Week (7-13 March) shines the light on this eye disease, which currently has no comprehensive cure, while encouraging people to get their eyes tested by a qualified local optometrist.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Bupa Optometrist Karen Makin said early detection is critical to minimising the effects of the disease on your eyesight.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;For many people with undiagnosed Glaucoma, the changes to their sight happen very slowly and by the time they look to do something about it, irreversible damage has already been done,&rdquo; Karen said.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;Getting your eyes tested regularly is the most effective way to identify and prevent the impacts of Glaucoma as well as other eye diseases.&rdquo;</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Selected Bupa Optical & Hearing stores have the ability to look even deeper into your eye, following the rollout of NIDEK Optical Coherence Tomography Retina Scan Duo machines in a number of Bupa Optical stores. These machines perform a &lsquo;3D MRI of your eye&rsquo; which scans the layers of your eye to detect any early signs of Glaucoma or other retinal diseases.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;<span>There are a series of tests an optometrist does,</span> as part of a standard eye test, <span>to check for Glaucoma. These include examining the optic nerve and retina</span> to pick up any early signs of the disease and measuring eye pressure.&nbsp;If there are any suspicious results, then your optometrist will discuss the options available which may include referral to an eye specialist.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;While the disease can affect anyone, men and women over 50 years of age are at the greatest risk<sup><a href="#_ftn1"><span><span><span><span>[1]</span></span></span></span></a></sup> and should visit an optometrist every 2 years for an eye test<a href="http://Or as advised by your doctor or optometrist."><sup><span><span><span><span>[3]</span></span></span></span></sup></a>. It&rsquo;s fast, painless and could save your eyesight,&rdquo; Karen said.</span></span></span></span></span></span></p><p><span><span><span><span>See</span></span> <a href="https://bupaoptical.bupa.com.au/pages/glaucoma"><span><span>here</span></span></a> <span><span>for more information on Glaucoma.</span></span></span></span></p><p><span><span><span><span>To book an eye test at your local Bupa Optical store, visit</span></span> <span><span><a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test">here</a>.</span></span></span></span></p><p><span><span><sup><a href="https://glaucoma.org.au/what-is-glaucoma/risk-factors-for-glaucoma"><span><span><span><span>[1]</span></span></span></span></a></sup> <a href="https://glaucoma.org.au/what-is-glaucoma/risk-factors-for-glaucoma">https://glaucoma.org.au/what-is-glaucoma/risk-factors-for-glaucoma</a></span></span></p><p><span><span><sup><a href="https://glaucoma.org.au/what-is-glaucoma/testing-for-glaucoma"><span><span><span><span>[2]</span></span></span></span></a></sup> <a href="https://glaucoma.org.au/what-is-glaucoma/testing-for-glaucoma">https://glaucoma.org.au/what-is-glaucoma/testing-for-glaucoma</a></span></span></p><p><a href="http://Or as advised by your doctor or optometrist."><sup><span><span><span><span><span><span>[3]</span></span></span></span></span></span></sup></a> <span><span>Or as advised by your doctor or optometrist.</span></span></p><p><strong><span><span><span><span>Media reference number: 20/118</span></span></span></span></strong></p>]]></description><category><![CDATA[australia,release,optical]]></category>
            <pubDate>Thu, 11 Mar 2021 09:38:42 +1100</pubDate>
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                        <title>Eye health an essential key to unlocking our potential</title>
                        <link>https://media.bupa.com.au/eye-health-an-essential-key-to-unlocking-our-potential/</link>
                        <guid>https://media.bupa.com.au/eye-health-an-essential-key-to-unlocking-our-potential/</guid><pp:caseid>439596</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><em><span><span><span>By&nbsp;<span><span>Guneet Sawhney</span>, <span>Director of Bupa Optical & Hearing.</span></span></span></span></span></em></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span>It is often said <em>&lsquo;the eyes are the window to the body&rsquo;</em> with optometrists able to detect serious eye conditions like glaucoma and cataracts, as well as</span></span></span> <span><span><span>chronic diseases such as diabetes and hypertension</span></span></span> <span><span><span>by examining the retina and the blood vessels inside the eyes. What is less widely acknowledged are the wider social and economic implications of eye health.</span></span></span></span></span></p><p><span><span><span><span><span>For this reason, I was pleased to read</span></span></span> <a href="https://www.thelancet.com/journals/langlo/article/PIIS2214-109X(20)30488-5/fulltext"><em><span><span>The Lancet&rsquo;s</span></span></em> <span><span>Global Health&nbsp;Commission on Global Eye Health report</span></span></a><span><span><span><span>,</span></span></span></span> <span><span><span>which was released this month. As one of the world&rsquo;s most respected medical journals, it advocates for eye health to be reframed as a global development issue, noting how it contributes directly to reducing poverty while improving work productivity, general and mental health and educational outcomes.</span></span></span></span></span></p><p><span><span><span><span>The report contends tha<em>t</em> &ldquo;improving eye health is a practical and cost-effective way of unlocking human potential,&rdquo; a statement that resonates strongly with us at Bupa who work towards helping people live <em>longer, healthier, happier lives.</em></span></span> </span></span></p><p><span><span><span><span>At</span></span> <a href="https://bupaoptical.bupa.com.au/"><span><span>Bupa Optical & Hearing</span></span></a><span><span>, we&rsquo;re not just about selling stylish glasses (though we do that too). We&rsquo;re about promoting better health and life outcomes. After all, having someone compliment you on your new frames is nice but being able to learn properly at school or living longer because a heart condition was detected early is something far more meaningful. Care and expertise is what our customers expect from us and we are extremely proud to deliver it day in, day out.</span></span> </span></span></p><p><span><span><span><span><span>This is why we continue to invest in innovative eye test technologies that deliver better preventative care outcomes</span></span></span> <span><span><span>for our customers. This includes the recent roll-out of</span></span></span> <span><span>NIDEK Retina Scan Duo (OCT) <span>machines to selected stores across our network. These OCT machines enable our optometrists to provide a more accurate and informed assessment and identify early signs of eye diseases such as glaucoma or macular degeneration.</span></span></span></span></span></p><p><span><span><span><span><span>Bupa Optical & Hearing is also investing in new holistic preventative health programs such as our new</span></span></span> <a href="https://bupaoptical.bupa.com.au/pages/eyeinspect"><span><span>EyeInspect pilot.</span></span></a> <span><span><span>EyeInspect uses Artificial Intelligence, high-tech retinal screening technology and a database of more than 10 million retinal scans to identify eye and non-eye health problems which, if detected, can then be discussed further with the customer, and with a trusted medical professional. We see this as a potentially ground-breaking tool for creating a more integrated healthcare experience for customers, helping them to see better and feel better.</span></span></span></span></span></p><p><span><span><span><span><span>While technology plays a significant part in improving eye health; competent, caring and passionate optometrists and dispensers play a far more important role in the community. At</span></span></span> <a href="https://bupaoptical.bupa.com.au/"><span><span>Bupa Optical & Hearing</span></span></a><span><span><span>, we put our employees first, so they can follow their professional passion and do the same for our customers. This means an emphasis on training, upskilling on new systems along with providing mentoring opportunities to help cultivate the next generation of eye health leaders.</span></span></span></span></span></p><p><span><span><span><span>While Australia has one of the best healthcare systems, undiagnosed eye and physical health conditions remain a significant issue. For this reason, I hope the recommendations outlined in <em>The Lancet&rsquo;s</em> report captures the commitment of governments and healthcare providers so that eye care can be better integrated into</span></span> <span><span>the planning, resourcing and delivery of universal healthcare.</span></span> </span></span></p><p><span><span><span><span>With some work, the eye can be a window into a longer, healthier and happier future for all.</span></span></span></span></p><p><strong><span><span><span><span>Media reference number: 20/118</span></span></span></span></strong></p>]]></description><category><![CDATA[australia,release,optical]]></category>
            <pubDate>Tue, 09 Mar 2021 10:23:10 +1100</pubDate>
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                        <title>Unsustainable bags shifted out of sight and out of landfill</title>
                        <link>https://media.bupa.com.au/unsustainable-bags-shifted-out-of-sight-and-out-of-landfill/</link>
                        <guid>https://media.bupa.com.au/unsustainable-bags-shifted-out-of-sight-and-out-of-landfill/</guid><pp:caseid>436594</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span>Bupa has announced it will shift to using 100 per cent recyclable paper bags in its Optical stores around Australia. This will take around 100,000 bags out of landfill each year.</span></span></span></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span><span>These new paper carry bags are made using Forest Stewardship Council (FSC<sup>&reg;</sup>) paper that uses a mixture of materials from FSC-certified forests, recycled materials, and/or FSC controlled wood.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Bupa Optical & Hearing Director Guneet Sawhney noted this initiative as a step-forward in Bupa&rsquo;s commitment to reducing its environmental footprint.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;We used close to 100,000 laminated cardboard bags in our stores last year that could not be recycled, so taking action to find a sustainable solution was critical.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;This change to FSC paper ensures our new bags for optical purchases are made using sourced responsibly materials and sustainable business practices.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;There were 100,000 reasons for us to make this change. Moving to recyclable bags might seem like a small change, but it can have a significant impact on the environment,&rdquo; said Guneet.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Bupa Optical also participates in a convenient recycling program for contact lenses, where customers can bring in their old disposable contact lenses and packaging to be recycled in-store.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>For more information on Bupa&rsquo;s commitment to making a positive and sustainable difference for our people, customers, communities and the environment visit</span></span></span> <a href="https://www.bupa.com.au/about-us/corporate-responsibility#environmental-sustainability"><span><span><span>here</span></span></span></a><span><span><span>.</span></span></span></span></span></span></p><p><strong><span><span>Media reference number: 20/113</span></span></strong></p>]]></description><category><![CDATA[australia,release,optical,Sustainability]]></category>
            <pubDate>Tue, 16 Feb 2021 15:17:50 +1100</pubDate>
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                        <title>Back to School eye tests encouraged after ‘screen heavy’ 2020</title>
                        <link>https://media.bupa.com.au/back-to-school-eye-tests-encouraged-after-screen-heavy-2020/</link>
                        <guid>https://media.bupa.com.au/back-to-school-eye-tests-encouraged-after-screen-heavy-2020/</guid><pp:caseid>433344</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span>Australian parents are encouraged to have their children&rsquo;s eyes tested ahead of the new school year, on the back of 2020 which featured significantly increased screen time due to online learning and more time spent at home.</span></span></span></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span><span>Bupa optometrist Karen Makin said undiagnosed vision problems can be associated with educational, physical and social development difficulties amongst children.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;The COVID-19 pandemic certainly changed the way children learnt, socialised and entertained themselves with many exposed to screens for many hours a day learning, socialising or relaxing in front of the TV.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;Parents who suspect their child has developed a vision impairment or is experiencing a deterioration of an existing condition should visit an optometrist ahead of the start of Term 1. Something as simple as a pair of glasses or contacts can make a significant and immediate difference to a child&rsquo;s day to day life and give them the best chance at succeeding at school,&rdquo; said Karen.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Research suggests one in five Australian children have an undetected vision problem<sup><a href="#_ftn1"><span><span><span><span>[1]</span></span></span></span></a></sup> with many experiencing short-sightedness which can be caused and exacerbated by prolonged screen time, along with reduced time spent playing outdoors.<sup><a href="#_ftn2"><span><span><span><span>[2]</span></span></span></span></a></sup></span></span></span></span></span></span></p><p><span><span><span><span><span><span>It is recommended that all children have their eyes tested before they start school for the first time, this will ensure that there are no underlying issues that may affect a child&rsquo;s learning. Annual eye-tests are recommended thereafter (or as advised by your eyecare practitioner) to track any changes or emerging problems.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;Unlike many physical conditions, vision impairments can be difficult for a parent to identify, however there are some tell-tale signs a parent can take note of, such as squinting, watery eyes or just general tiredness and an inability to concentrate properly.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;In most cases, these problems can be diagnosed in a matter of minutes with a simple eye test. If glasses or contact lenses are required, they are available in a range of different styles and prices with many children&rsquo;s glasses options available with no out of pocket costs for Bupa health insurance customers<sup><a href="#_ftn3"><span><span><span><span>[3]</span></span></span></span></a></sup>. The most important thing is not to wait,&rdquo; said Karen.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Visit your local Bupa Optical store to book an eye test or visit</span></span></span> <a href="https://bupaoptical.bupa.com.au/pages/book-an-eye-test"><span><span><span>here</span></span></span></a><span><span><span>.</span></span></span></span></span></span></p><h5><span><span><sup><a href="#_ftnref1"><span><span><span><span>[1]</span></span></span></span></a></sup> <a href="https://www.optometry.org.au/advocacy_government/us-ahead-of-australia-in-commitment-to-childrens-eye-health/">https://www.optometry.org.au/advocacy_government/us-ahead-of-australia-in-commitment-to-childrens-eye-health/</a></span></span></h5><h5><span><span><sup><a href="#_ftnref2"><span><span><span><span>[2]</span></span></span></span></a></sup> <a href="https://goodvisionforlife.com.au/2020/05/07/screen-time-versus-green-time-looking-after-your-kids-eyes-during-covid-19/">https://goodvisionforlife.com.au/2020/05/07/screen-time-versus-green-time-looking-after-your-kids-eyes-during-covid-19/</a></span></span></h5><h5><span><span><sup><a href="#_ftnref3"><span><span><span><span>[3]</span></span></span></span></a></sup> <span><span>Children glasses with safety lens and any frame up to $249 on applicable Extras policies.</span></span></span></span></h5>]]></description><category><![CDATA[australia,release,health-insurance,optical]]></category>
            <pubDate>Mon, 25 Jan 2021 15:03:55 +1100</pubDate>
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                        <title>Bupa opens first-of-a-kind hybrid store in Wagga Wagga</title>
                        <link>https://media.bupa.com.au/bupa-opens-first-of-a-kind-hybrid-store-in-wagga-wagga/</link>
                        <guid>https://media.bupa.com.au/bupa-opens-first-of-a-kind-hybrid-store-in-wagga-wagga/</guid><pp:caseid>427004</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span>The much-anticipated Bupa Health Insurance and Bupa Optical & Hearing store in Wagga Wagga officially opened doors for the first time today, welcoming customers into the new format store.</span></span></span></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span><span><span>The opening marks Bupa&rsquo;s development of a hybrid Health Insurance and Optical & Hearing store which will serve as a &lsquo;one-stop-shop&rsquo; for local residents and represents the culmination of many months of planning.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Launching the hybrid store in Wagga Wagga highlights Bupa&rsquo;s commitment to having a strong presence in regional centres.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>The new store was officially opened by City of Wagga Wagga Mayor Cr Greg Conkey OAM while a Welcome to Country, smoking ceremony and musical performance was delivered by Wiradjuri Elder Auntie Kath Withers and the Wiradjuri Community Connections Aboriginal Corporation.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Bupa Optical & Hearing Director, Guneet Sawhney said the advanced customer experience of the combined store format was a win for convenience.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;Bringing this concept to Wagga Wagga enables us to provide the community with added convenience and an improved level of service and care.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;Delivering a seamless customer experience has been at the heart of the development of this store and our team members have been extremely enthusiastic about a new model of service. We are confident that it will be very popular with the local community,&rdquo;&nbsp;Guneet said.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>Bupa Health Insurance Retail Director, Chris Carroll, said the new store reinforced Bupa&rsquo;s commitment to the Wagga community.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>&ldquo;We want to make health insurance a more personalised, simple and relevant experience for our customers. This store gives customers more choice in how we can help; for many people the convenience of the internet or the phone will be preferred but for those in Wagga who want to talk to someone in person, we&rsquo;re here,&rdquo;&nbsp;Chris said.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>The Bupa Health Insurance and Bupa Optical & Hearing store in Wagga Wagga is located at 155 Baylis St, Wagga Wagga.</span></span></span></span></span></span></p><p><strong><span><span><span><span><span>Media reference number: 20/104</span></span></span></span></span></strong></p>]]></description><category><![CDATA[australia,release,optical,statement]]></category>
            <pubDate>Thu, 03 Dec 2020 16:29:58 +1100</pubDate>
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                        <title>Bupa Optical &amp; Hearing expands in Queensland</title>
                        <link>https://media.bupa.com.au/bupa-optical--hearing-expands-in-queensland/</link>
                        <guid>https://media.bupa.com.au/bupa-optical--hearing-expands-in-queensland/</guid><pp:caseid>419370</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span><span><span><span><span>Bupa Optical & Hearing network expands it&rsquo;s presence in Queensland, with the acquisition of two stores in Townsville.</span></span></span></span></span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span><span>Bupa Optical & Hearing network has expanded it&rsquo;s presence in Queensland, with the acquisition of two stores in Townsville:</span></span> <span><span><span>Greenfield&rsquo;s Optical Centres in CastleTown Shoppingworld and Fairfield Central Shopping Centre.</span></span></span></span></span></p>

<p><span><span><span><span>Guneet Sawhney, Director Bupa Optical & Hearing, praised the long history of Greenfield&rsquo;s and said the acquisition of these two stores highlights Bupa&rsquo;s commitment to expand our services in Queensland. </span></span></span></span></p>

<p><span><span><span><span>&ldquo;Greenfield&rsquo;s first opened in 1915 and has been servicing the optical needs of the Townsville community for more than 100 years. Our aim is to continue to service the community under the name and support them through Bupa&rsquo;s product range, service offerings and value proposition.</span></span></span></span></p>

<p><span><span><span><span>&ldquo;So please welcome <i>Greenfield&rsquo;s Optical Centre &ndash; part of Bupa</i>.&rdquo;</span></span></span></span></p>

<p><span><span><span><span>Bupa Optical & Hearing now has 12 stores in Queensland, offering our members and customers access to our great range and services in more places.</span></span> <span><span>Visit</span></span> <a href="https://bupaoptical.bupa.com.au/"><i><span><span>bupaoptical.com.au</span></span></i></a> <span><span>to find the opening details of your local Bupa Optical & Hearing store and to book an appointment.</span></span></span></span></p>]]></description><category><![CDATA[australia,release,optical]]></category>
            <pubDate>Wed, 21 Oct 2020 16:31:01 +1100</pubDate>
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                        <title>How to stop foggy glasses when wearing a mask</title>
                        <link>https://media.bupa.com.au/how-to-stop-foggy-glasses-when-wearing-a-mask/</link>
                        <guid>https://media.bupa.com.au/how-to-stop-foggy-glasses-when-wearing-a-mask/</guid><pp:caseid>400874</pp:caseid><pp:summary><![CDATA[<p><strong><span><span><span>Our experts from Bupa Optical & Hearing have some helpful tips for avoiding the dreaded foggy glasses when wearing a face mask.</span></span></span></strong></p>
]]></pp:summary><description><![CDATA[<p><span><span><span>Face masks are fast becoming part of our &ldquo;new normal&rdquo; (just ask any Victorian) with many people still getting comfortable having their nose and mouth covered. This is proving even more challenging for the millions of Australians who wear glasses.</span></span></span></p><p><span><span><span>Couple warm breath with cool winter air and you have the perfect recipe for the dreaded foggy glasses, with frustrated spectacle-wearers constantly having to clean the moisture away from their lenses.</span></span></span></p><p><span><span><span>Fear not, as there are ways to stop the fog and keep your glasses clean and clear. Our expert team of Optometrists at Bupa Optical & Hearing have some helpful and easy tips to help reduce foggy glasses.</span></span></span></p><p><span><span><span><strong>Create a seal</strong></span></span></span></p><p><span><span><span>Most masks have a metal or plastic strip at the top which is meant to be bent to the shape of the bridge of your nose &ndash; ensure this strip is fitting firmly and securely.</span></span></span></p><p><span><span><span>Put your glasses on after your mask and sit the bottom of the frame over the top of the mask &ndash; this will help to secure the mask against your face.</span></span></span></p><p><span><span><span><strong>Improvise if your mask is too big</strong></span></span></span></p><p><span><span><span>If your mask is too big you can try putting a tissue folded horizontally under the top of the mask, across the bridge of your nose and cheeks &ndash; this may help to firm up the fit of the mask and even absorb some of the warm air from your nose and mouth.</span></span></span></p><p><span><span><span>Something else you can try is surgical tape &ndash; place tape across the top of the mask to secure it to your face. You can find surgical tape at your local pharmacy.</span></span></span></p><p><span><span><span><strong>Make sure your glasses fit</strong></span></span></span></p><p><span><span><span>To help hold the seal at the top of your mask it is important your glasses fit well. If they are loose, the seal may break, and fog will return. Head to your local <a href="https://bupaoptical.bupa.com.au/pages/store-locator">Bupa Optical & Hearing store</a> and our team members can do a free frame adjustment for a better fit.</span></span></span></p><p><span><span><span><strong>Dry soap rub</strong></span></span></span></p><p><span><span><span>A useful trick is to use a bar of dry soap, rubbing it over the front and back of the lenses. Gently clean the lenses using a soft cloth. The soap leaves a thin film on the lenses, which is a barrier to the fog developing.</span></span></span></p><p><span><span><span><strong>Anti-fog sticks and sprays</strong></span></span></span></p><p><span><span><span>There are a range of anti-fog sprays and sticks available, which like the soap, create a thin film on your lenses to reduce fog build-up. These can be found at pharmacies and sports stores where bikes and motorcycles are sold.</span></span></span></p><p><span><span><span><strong>Have you thought about contact lenses?</strong></span></span></span></p><p><span><span><span>A great way to beat foggy glasses is to use contact lenses! <a href="https://bupaoptical.bupa.com.au/">Book an appointment</a> or come in store to see if you can leave the fog behind with contact lenses.</span></span></span></p><p><span><span><span>Bupa Health Insurance members receive 20% off contact lenses, sunglasses, lenses and add-ons at Bupa Optical and Hearing as well as $100 off frames over $350 and $50 off frames up to $350.</span></span></span></p><p><span><span><span>Visit <a href="https://bupaoptical.bupa.com.au/">bupaoptical.com.au</a> to view our full range and to find your nearest store.</span></span></span></p>]]></description><category><![CDATA[australia,release,optical,Health Services]]></category>
            <pubDate>Fri, 31 Jul 2020 15:41:38 +1000</pubDate>
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                        <title>Managing diabetes-related hearing and vision loss</title>
                        <link>https://media.bupa.com.au/managing-diabetes-related-hearing-and-vision-loss/</link>
                        <guid>https://media.bupa.com.au/managing-diabetes-related-hearing-and-vision-loss/</guid><pp:caseid>368725</pp:caseid><pp:summary><![CDATA[<p><strong>Of the 630,000 Australians living with diabetes, around half are at risk of vision loss or blindness because they&rsquo;re not getting their eyes tested.&nbsp;</strong></p>
]]></pp:summary><description><![CDATA[<p>The good news is that the impact of vision and hearing loss can be reduced if it&rsquo;s detected and treated early.</p><p>Diabetes has been associated with an increased risk of vision and hearing loss. In Australia, <a href="https://www.diabetesaustralia.com.au/diabetes-in-australia">diabetes</a> is the biggest cause of preventable blindness. Recent studies have shown people living with diabetes are <a href="https://www.diabetesqld.org.au/media-centre/2019/mar/diabetes-and-hearing-loss.aspx">twice as likely to suffer hearing loss</a> than those without the condition.</p><p>The more severe the diabetes, the more significant the risk of permanent hearing and vision loss. Because diabetes is a condition that affects blood vessels all through the body, persistently high blood sugar levels can impact the small blood vessels in the eyes and inner ear.</p><p>Bupa Optometrist Karen Makin says conditions like <a href="https://www.bupa.com.au/healthlink/conditions-and-treatments/medical-condition-and-disease/diabetes/type-2-diabetes/diabetes-focus-eye-health">diabetic retinopathy</a> (which <a href="https://www.diabetesaustralia.com.au/diabetes-in-australia">affects up to 35% of Australians</a> living with diabetes) often give no visual symptoms or can be undetected as changes to eye sight happen slowly over time.</p><p>&ldquo;Symptoms often don&rsquo;t emerge until the later stages of the condition when people suffer vision loss,&rdquo; says Makin. &ldquo;The good news is that in many cases, serious vision loss can be prevented with regular eye examinations and early treatment.&rdquo;</p><p>Bupa Audiologist Vijay Marimuthu says changes to hearing can also be sudden and symptoms can creep up slowly over time.</p><p>&ldquo;Hearing is something people neglect, but the impact of hearing loss is profound,&rdquo; he says.&ldquo;Undiagnosed hearing loss can affect your overall sense of wellbeing. It can lead to isolation, loss of confidence, break down in relationships and depression.&rdquo;</p><p>&ldquo;The earlier the hearing loss is detected, the more effective the treatment,&rdquo; says Marimuthu.</p><p>Treatment may be as simple as wearing a hearing aid.</p><p>When you&rsquo;re diagnosed with diabetes it&rsquo;s important to have an eye test and a hearing test. After that it&rsquo;s recommended you have a check up once a year or as recommended by your optometrist or audiologist.</p><p>As well as regular checks, the best way to protect your vision and hearing is to ensure your diabetes is well managed.</p><p>Find <a href="https://bupaoptical.bupa.com.au/pages/store-locator">your nearest Bupa Optical and Hearing store.</a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Vijay Marimuthu, Bupa Audiologist]]></pp:quotename>
                    <pp:quotetext><![CDATA[Undiagnosed hearing loss can affect your overall sense of wellbeing. It can lead to isolation, loss of confidence, break down in relationships and depression]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[health,australia,release,optical,statement]]></category>
            <pubDate>Wed, 27 Nov 2019 10:52:52 +1100</pubDate>
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                        <title>Meet Jason: Bupa Optical Hobart general manager</title>
                        <link>https://media.bupa.com.au/beyouatbupa-jason-mcgregor-manager-bupa-optical-hobart/</link>
                        <guid>https://media.bupa.com.au/beyouatbupa-jason-mcgregor-manager-bupa-optical-hobart/</guid><pp:caseid>311460</pp:caseid><pp:summary><![CDATA[<p><strong><a href="https://www.bupaoptical.com.au/optometrist/hobart" target="_blank">Bupa Optical Hobart</a>'s General Manager Jason McGregor shares why he's passionate about his role and what he loves about his customers.&nbsp;</strong></p>
]]></pp:summary><description><![CDATA[<p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img alt="" src="//content.presspage.com/uploads/1950/500_jasonmcgregor-869628.jpg?x=1544066431165" style="width: 299px; height: 400px; margin: 5px;" /></p><p>Jason McGregor has given his all to customers at Bupa Optical Hobart for more than 10 years.&nbsp;</p><p><span>"About 25 years ago, I bought a set of outrageous specs from a lady and I thought to myself 'I'd be brilliant at this'," he says.</span></p><p><span>"Working in front line service&nbsp;has given me&nbsp;the ability to interact with so many different kinds of humans. A lot of the time, people just want someone to listen to them."</span></p><p>The store manager was recently nominated by his colleague Elise Wilson for an Everyday Hero Award, a staff recognition program run by Bupa.</p><p>"Jase has an incredible memory - he can remember almost every customer&rsquo;s first and second name from years back. Due to Jase&rsquo;s amazing memory everybody always feels like family," she said.</p><p>"Walking around Hobart with Jase is like walking around town with a celebrity. Jase has built an incredibly strong rapport with customers, so much so that they return just to see him and seek his opinion, often stopping him on the street. Jason&nbsp;makes&nbsp;everyone from all walks of life feel comfortable and accepted.</p><p>"Jason is passionate about providing high quality care and delivering the best results possible at Bupa Optical Hobart. He always looks after his staff members and deeply cares for our overall wellbeing. He makes sure that staff are well-fed and often brings in homemade goodies, and if one member is unwell Jase may even make them chicken soup.</p><p>"Jason is truly the living embodiment of all of the Bupa values. He is incredibly caring and puts others before himself time and time again in his professional and personal life. I really hope that Jason can be recognised as the Everyday hero because he is an everyday hero to many people."</p><p>#BeYouAtBupa is a series of&nbsp;stories and inspiration from within Bupa Health Insurance,&nbsp;Bupa Aged Care, Bupa Dental, Bupa Optical and Bupa Therapy.</p><p><a href="https://media.bupa.com.au/introducing-the-beyouatbupa-series/">Read more from the #BeYouAtBupa series here</a>. You'll also find our stories on&nbsp;<a href="https://www.instagram.com/bupa/">Instagram</a>,&nbsp;<a href="https://au.linkedin.com/company/bupa">LinkedIn</a>&nbsp;and&nbsp;<a href="https://twitter.com/BupaAustralia">Twitter</a>.</p><p>Discover more about <a href="https://media.bupa.com.au/careers-at-bupa/">careers at Bupa</a>.</p><p><strong style="color: rgb(88, 88, 88); font-family: Montserrat, Arial, Helvetica, sans-serif; font-size: 15px;">Interested in receiving&nbsp;the latest Bupa news?&nbsp;<a href="https://media.bupa.com.au/subscribe-to-bupa-news/" style="word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; color: rgb(20, 135, 200);">Subscribe here</a>.</strong></p><p>&nbsp;</p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Jason, Manager, Bupa Optical Hobart.]]></pp:quotename>
                    <pp:quotetext><![CDATA[I&rsquo;ve been in Hobart most of my life and it&nbsp;has an overgrown country town feel, so if you do something right then the word travels quite quickly. There&#39;s nothing I love more than sending someone out the door feeling good about their choice in frames.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[australia,optical,beyouatbupa,bupa-employees]]></category>
            <pubDate>Wed, 02 Jan 2019 09:47:00 +1100</pubDate>
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                        <title>Are your sunglasses really protecting your eyes?</title>
                        <link>https://media.bupa.com.au/are-your-sunglasses-really-protecting-your-eyes/</link>
                        <guid>https://media.bupa.com.au/are-your-sunglasses-really-protecting-your-eyes/</guid><pp:caseid>304356</pp:caseid><pp:summary><![CDATA[<p><strong><span>As the weather starts to get warmer and the sun starts to shine brighter, you might find yourself reaching to put your sunglasses on, but are they really protecting your eyes?</span></strong></p>
]]></pp:summary><description><![CDATA[<p>Australia has high levels of ultraviolet (UV) radiation that is produced by the sun and is the major cause of sunburn, premature ageing, eye damage and skin damage that can lead to skin cancer.</p>

<p>Just like we protect our skin from the harsh UV rays by wearing hats, clothing and sunscreen, it&rsquo;s important we protect our eyes too.</p>

<p>According to the Australian Radiation Protection and Nuclear Safety Agency (ARPANSA) wearing sunglasses is an effective method of sun protection and reduces the risk of damage to your eyes.</p>

<p>There are five categories of lenses that help classify the level of protection for sunglasses that meet the Australian standard against solar UVR.</p>

<ul>
<li>
<p>Lens category 0: <strong>Fashion spectacles</strong> - not sunglasses - very low sun glare reduction - some UV protection</p>
</li>
</ul>

<ul>
<li>
<p>Lens Category 1: <strong>Fashion spectacles</strong> - not sunglasses - limited sun glare reduction - some UV protection</p>
</li>
<li>
<p>Lens category 2: <strong>Sunglasses</strong>: medium sun glare reduction and good UV protection</p>
</li>
<li>
<p>Lens category 3: <strong>Sunglasses</strong> - high sun glare reduction and good UV protection</p>
</li>
<li>
<p>Lens category 4: <strong>Special purpose sunglasses</strong> &ndash; very high glare reduction and good UV protection &ndash; not suitable for road use and driving</p>
</li>
</ul><p>Low-quality and non-compliant sunglasses may absorb light but allow UV radiation through, which can actually be more dangerous for people than if they were&nbsp;to wear&nbsp;no sunglasses.</p><p>Karen Makin, Bupa Optometrist and Optometric Services Manager says that when you&rsquo;re selecting a new pair of sunglasses, although the look may be important to you, it&rsquo;s vital to check the category.</p><p>&ldquo;If you&rsquo;re outdoors playing sport and can wear sunglasses, consider category 3 or 4 for ultimate protection, especially if you&rsquo;re outdoors for an extended period of time.</p><p>&ldquo;Make sure to use a combination of UV protection measures outside including wearing sunglasses, a hat and sunscreen and staying in the shade where possible.</p><p>&ldquo;If you&rsquo;re unsure of what sunglasses you need for certain outdoor activities, talk to your optometrist or sunglass specialist in-store, to help you choose the right pair,&rdquo; said Ms Makin.</p><p><a href="https://www.bupaoptical.com.au/" target="_blank">Bupa Optical</a> sells both category two and three sunglasses, which provide a good level of UV protection and medium to high level of sun glare protection and prescription sunglasses for those who need prescription lenses to improve their vision.</p><p>Bupa Optical currently stock over 15 sunglass brands in store.</p><p>Visit one of our stores across Australia or visit <a href="https://www.bupaoptical.com.au/" target="_blank">bupaoptical.com.au</a> to find out more.</p><p><strong>UP NEXT:</strong></p><p><a href="https://media.bupa.com.au/did-you-know-may-is-macula-month/" target="_blank">Did you know May is Macula Month?</a></p><p><a href="https://media.bupa.com.au/australia-launches-biggest-global-music-therapy-trial/" target="_blank">Australia launches biggest global music therapy trial</a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karen Makin, Bupa Optical senior optometrist]]></pp:quotename>
                    <pp:quotetext><![CDATA[I would suggest that when you are shopping for sunglasses, look for ones that are labelled category 2, 3 or 4 as they will give your eyes the best UV protection.<br />
<br />
Choose sunglasses that are close fitting and wrap-around as these styles reduce the reflected UV radiation and glare that can pass around the edge of sunglasses and bounce off the back of the lenses.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[release,australia,Bupa,optical]]></category>
            <pubDate>Mon, 15 Oct 2018 09:55:00 +1100</pubDate>
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                        <title>Macular disease: Australia&#039;s leading cause of blindness</title>
                        <link>https://media.bupa.com.au/macular-disease/</link>
                        <guid>https://media.bupa.com.au/macular-disease/</guid><pp:caseid>277908</pp:caseid><pp:summary><![CDATA[<p><strong>Do you know what the macular is? Or what it does? Bupa Optometrist Karen Markin writes about the&nbsp;the leading cause of blindness in this country.</strong></p>
]]></pp:summary><description><![CDATA[<h2><strong>What is the macular?</strong></h2>

<p>The macular is located at the centre of the retina, in the back of the eyes, and is responsible for our detailed central vision. The macular allows us to look directly at an object and see it clearly.</p>

<p>Without it we wouldn&rsquo;t be able to see the faces of our loved ones, we would have difficulties reading and writing, and we may not be able to do many of the things we love to do.</p><h2><strong>What is macular disease?</strong></h2><p>Macular disease is a term used to describe a number of diseases that affect the macular. Two of the most common macular diseases are age-related macular degeneration (ARMD) and diabetic eye disease (such as diabetic retinopathy).</p><p>Macular disease impacts millions of Australians and is the leading cause of blindness in this country. And diabetic eye disease is the leading cause of <em>preventable</em> blindness amongst Australians. But it is not all bad news! There are some things you can do now to help maintain the health of your macular, helping you see well into the future.</p><p>During May there is an increased focus on macular disease awareness, and you may have seen articles in the media recently. However, we should be aware of the macular and macular disease throughout every month of the year.</p><h2><strong>How to prevent macular disease</strong></h2><p>To reduce the risk of macular disease I recommend:</p><ul><li><p>Having regular eye tests, at least every 2 years but more often if:</p><ul><li><p>there is a family history of macular (or any eye) disease</p></li><li><p>you are diabetic</p></li><li><p>you are over 65</p></li></ul></li><li><p>Don&rsquo;t smoke</p></li><li><p>Maintain a healthy lifestyle</p></li><li><p>Eat well!</p></li></ul><h2><strong>Foods to prevent macular disesase</strong></h2><p>Interestingly, there are many foods that are good for the eyes, and for the macular in particular &ndash; and not carrots as you may have been thinking! Things like green leafy vegetables, fish, fresh fruit and foods high in antioxidants can all help in keeping your macular healthy.</p><p><a href="https://www.mdfoundation.com.au/" target="_blank">Macular Disease Foundation Australia</a> has created a &lsquo;Macular Menu&rsquo;. The Macular Menu features contributions from celebrities and celebrity chefs, eye health professionals, members of the macular disease community and Diabetes Australia. Recipes included are designed to help you have a healthy macular, particularly for age-related macular degeneration, diabetes and general healthy eating. I have tried a few of them, and they are great!</p><p><a href="https://www.mdfoundation.com.au/content/macula-menu-MM18"><u>Download your free Macular Menu.</u></a></p><h2><strong>Early detection protects against macular disease</strong></h2><p>As with many conditions, early detection is key to minimise the risks associated with macular disease.</p><p>Make an appointment to see your optometrist today! There is no better time than the present. Our Bupa Optical optometrists are well-equipped to check your macular and perform regular eye examinations.</p><p>You can even make an appointment online: <a href="https://www.bupaoptical.com.au/book-an-eye-test">https://www.bupaoptical.com.au/book-an-eye-test</a></p><p><strong>Read more <a href="https://media.bupa.com.au/health-news/">health news</a></strong></p>]]></description><category><![CDATA[optical,release,health]]></category>
            <pubDate>Thu, 24 May 2018 06:00:00 +1000</pubDate>
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                        <title>Optometrists issue eye warning for VR goggles </title>
                        <link>https://media.bupa.com.au/optometrists-issue-eye-warning-for-vr-goggles/</link>
                        <guid>https://media.bupa.com.au/optometrists-issue-eye-warning-for-vr-goggles/</guid><pp:caseid>189144</pp:caseid><pp:summary><![CDATA[<p>As interest in VR grows maybe we should look&nbsp;before we&nbsp;leap into virtual worlds and think about our eyes.</p>
]]></pp:summary><description><![CDATA[<p><span>While Australians are falling in love with virtual reality, optometrists from health and care company Bupa are warning users to be conscious of the impact the new technology may have on their eyes.</span></p>

<p><span>Technology analysts Telsyte<sup>1</sup> predict sales of more than 500,000 virtual reality headsets in Australia this year, but Bupa Optical senior optometrist, Karen Makin, said that little is known of the impact virtual reality has on eye sight.</span></p>

<p><span>&ldquo;Virtual reality is wonderful technology and will play a big role in our future, but the reality is that we just don&rsquo;t know yet what the impact it will have on people&rsquo;s eyes in the long run,&rdquo; said Ms Makin, who provides expertise across Bupa&rsquo;s national network of 37 optical stores.</span></p><p><span>&ldquo;It&rsquo;s a little more complicated than that though in that the difference between using a VR headset and staring at a tablet or smartphone is that the field of depth is arguably more real in virtual reality, meaning that the eyes do operate differently.</span></p><p><span>&ldquo;The main area of discussion is related to what is known as the convergence-accommodation reflex. In the real world our eyes focus and converge on the same point, but when using VR while our eyes remain focused at one distance, the convergence of objects changes as they may appear closer or further away and this is where users may experience issues.</span></p><p><span>&ldquo;In saying that though, there hasn&rsquo;t been enough research done to say confidently that they will cause damage or if they can be used without impact to your eyesight.</span></p><p><span>&ldquo;It&rsquo;s worth noting though that leading manufacturers of VR technology state in their guidelines for users to take a 10 to 15 minute break every half hour, even if they don&rsquo;t feel like it. This is sound advice and allows users to re-immerse themselves back in the real world, reduce eye strain and focus on items both close to them and further away,&rdquo; Ms Makin said.</span></p><p><span>While mindful of the impacts of virtual reality on eyesight, Bupa has embraced the innovation of virtual reality to improve delivery of care in other parts of its health business.</span></p><p><span>Karli Cox, Clinical Manager of the Bupa Aged Care Facility in the Victorian town of Mildura was among the first in Australia to use a program developed by Alzheimer&rsquo;s Australia that allows carers to experience first-hand what it&rsquo;s like to live with dementia.</span></p><p><span>&ldquo;Our staff have lots of experience working with people who are living with dementia but the insight that will come from this is so unique that it will really support the quality of care we already offer,&rdquo; Ms Cox said.</span></p><h6><span>1 <a href="https://www.telsyte.com.au/announcements/2016/10/13/virtual-realivirtual-reality-set-to-invade">https://www.telsyte.com.au/announcements/2016/10/13/virtual-realivirtual-reality-set-to-invade</a> </span></h6>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karen Makin, Bupa Optical senior optometrist]]></pp:quotename>
                    <pp:quotetext><![CDATA[Instinctively if you asked me is it a good idea to have a screen three or four centimetres from your eyes, my answer would be no.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[release,australia,optical]]></category>
            <pubDate>Sun, 26 Feb 2017 10:00:00 +1100</pubDate>
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