Bupa launches new product: Bupa Valuables Insurance

• 46% of young adults would choose to have a broken bone over a broken mobile phone
• The new Bupa Valuables Insurance provides cover for specific items they care most about
• It provides cover in the case of fire, theft, storm, flood, cyclone and accidental damage or loss

In his 2017 book Irresistible, NYU Stern School of Business professor Adam Alter revealed 46 per cent of young adults would choose to have a broken bone over a broken mobile phone.

Health insurer Bupa today announced its plan to help people avoid having to make that choice with the introduction of Bupa Valuables Insurance – online general insurance cover for specific items that people care about most, such as a mobile phone, bicycle, tablet or even musical instrument.

Fab Tiani, Bupa’s Director of Digital and Enterprise Growth, said Valuables Insurance is designed to provide cover for fire, theft, storm, flood, cyclone and accidental damage or loss.

“You only pay to insure the items that you cherish rather than paying to insure everything in your home,” Mr Tiani said.

“It’s designed for those new to insurance or millennials in share houses. It can provide cover for those without contents insurance and individuals who don’t think they need it or renters – almost two-thirds of renters don’t take out contents insurance.

“You will only pay to insure the specific items you value most, rather than paying to insure everything in your home.

“Additionally, because the product is only available online costs are kept down, meaning premiums start at just a few dollars a week,” Mr Tiani said.

Bupa Valuables Insurance is distributed by Bupa HI Pty Ltd ABN 81 000 057 590 an authorised representative of the issuer, Insurance Australia Limited ABN 11 000 016 722 AFSL 227681. Any advice is general only and does not take into account your personal circumstances. Consider the Product Disclosure Statement to see if this product is right for you.

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