Bupa announces new major partnership with Netball Victoria with VNL naming rights

Bupa has committed to help strengthen women’s sport, announcing a new three year major partnership deal with Netball Victoria. The Victorian Netball League will also become known as the Bupa VNL.

The new partnership will support the growth of young players through the Victorian Netball League, right through to elite players in the Melbourne Vixens.

As part of the deal, Bupa will become Netball Victoria’s new major sponsor, and will also hold the official naming rights of the Bupa Victorian Netball League (Bupa VNL).

The Bupa VNL has more than 115 000 members and acts as a feeder program into the Melbourne Vixens and the Australian Diamonds. 80 per cent of Vixens players have come through the VNL.

Bupa Australia’s Lucy Coggan said the new partnership is part of Bupa’s commitment to helping people live longer, healthier, happier lives.

“We’re excited to be partnering with Netball Victoria, an organisation that plays an integral role in encouraging fitness and sport participation in young people, especially girls and women,” said Ms Coggan.

“Netball is a great activity for the whole family to enjoy together. By supporting elite and grassroots netball we can encourage families to spend quality time together, to keep fit and active and to connect over a sport they love.”

“We want to encourage even more females to become involved in team sports and to understand that the sky’s the limit when it comes to their athletic futures,” she said.

Netball Victoria’s Chief Executive Officer, Rosie King, said Netball Victoria is looking forward to welcoming Bupa to the family.

“It’s great to partner with a company that is so committed to developing female sport from a grassroots level,” said Ms King.

“This will also provide a significant benefit and support to the many female athletes currently involved in the talent pathways."

The first Bupa VNL centre pass will be on Sunday 29 April at the State Netball & Hockey Centre.

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