Bupa appoints new Director of Marketing for A&NZ


Health and care company Bupa has appointed Jane Power as its new Director of Marketing for Australia and New Zealand, effective 1 January 2017.

She will become part of the Bupa A&NZ executive team and report to new Managing Director Richard Bowden who also starts in January.

Ms Power is currently Director of Brand and Health & Care Marketing for Bupa A&NZ, where she has guided the company's brand strategy and helped reposition the company from an insurer to a broad health and care company. She has also been Bupa's key global brand lead, helping all of its markets expand their brand presence, a role she will continue when assuming her new responsibilities on the Bupa A&NZ executive team.

She succeeds John Moore who is moving to Bupa's corporate centre in London to take up a new global customer service leadership role.

Ms Power joined the company in 2013 from Suncorp Group where she held roles including Executive Manager of Direct Life and Executive Manager of Wealth Management and Direct Risk. She also spent five years at MLC working across a range of roles including platform distribution. She was Head of Product and Marketing at Asteron, prior to the merger with Suncorp. She has an MBA from Queensland University of Technology.

Bupa People Director Naomi Attwood said: "Jane brings to the role a great depth of marketing and commercial experience at MLC, Suncorp and Asteron, prior to joining Bupa in 2013.

"More recently, Jane has passionately led our Brand strategy for the past two years, bringing the Bupa brand in our Australian and more recently New Zealand markets to life in a new way."

Commenting on her appointment Ms Power said: "I am incredibly honoured to be given this opportunity to lead a fantastic team that is doing such impactful work for our people and customers.

"As a marketing group we have worked very hard over the last few years to reposition Bupa as a broad health and care company. We know those efforts are making a real difference to the way our customers feel about the brand as a whole.

"For that reason our marketing activity will continue to focus on making that real difference in health and care, particularly delivering on the experiences that are important to our customers and people.

"Platforms such as Health Link are critical to this, helping us create greater engagement with consumers around health issues that matter to them.

"It's an exciting time at Bupa and I'm thrilled to be taking on the role," Ms Power said.

A new Director of Brand and Health & Care Marketing will be appointed in due course.

About Bupa

Bupa is a diverse health and care group which has been committed to a purpose of longer, healthier, happier lives for close to 70 years. In Australia and New Zealand, Bupa supports more than 6 million customers through a broad range of health and care services including health insurance, aged care, rehabilitation, dental, optical, medical, hearing and medical visa services. Employing more than 18,000 people, we believe that we can make a real difference to the lives of Australians and New Zealanders through our values, purpose and the way that we deliver personalised care. With no shareholders, we are able to reinvest our profits into improving the quality of health and care services. Since 2002 we have reinvested approximately $6bn in Australia and New Zealand, while the Bupa Health Foundation has invested over $26 million to support more than 100 health and care projects.