Bupa launches simpler approach to claiming Optical Extras
Bupa is launching a simpler model for claiming on Optical Extras, as part of its commitment to create more personalised, simple, and relevant experiences for its customers.
Bupa has created four new optical partnerships that help provide Bupa members with access to greater value at more than 400 locations across Australia.
From 24 November 2021, Bupa Health Insurance customers will have a consistent optical annual benefit limit, and access to new discounts and offers through partnerships with Bupa Optical, The Optical Company brands (including Kevin Paisley Optometrists and Stacey and Stacey), Specsavers and National Pharmacies. These include:
- Access to no-gap single vision frame and lens packages
- Up to 25% discount on frames and lenses
- Access to no-gap multifocal frame and lens packages at selected partners
- Up to 25% discount on lens add-ons (e.g. anti-reflective coating)
Chris Carroll, Director of Domestic Retail, said Bupa had expanded its Optical Partner stores so customers could get the most out of their Extras cover at an optical store convenient to them, and one that offered the range they were looking for.
“Through our customers’ feedback we knew our existing optical network was hard to understand with different limits available at different providers. So, we’ve taken this opportunity to provide our customers access to greater value at more than 400 locations around Australia, while making their products easier to understand with a single claiming limit,” Mr Carroll said.
Bupa customers will still be able to claim at any Bupa recognised optical provider, regardless of whether they are a Bupa Optical Partner or not.
The new Partnership will replace the current Members First Optical network. This month, Bupa has written to its customers to let them know about the new Optical Extras model and what these changes mean for them personally.
Mr Carroll said the new approach to Optical Extras is part of Bupa’s commitment to ensuring customers receive the best value possible for their premiums.
“We know health insurance can be confusing, so we are working hard to simplify things. Our customers can expect to see more changes from us that contribute to greater value and a more personalised experience,” Mr Carroll said.
This follows Bupa’s recent announcement to return $120 million in cash back to Australian customers as a result of savings from lower claims activity due to COVID-19, bringing our COVID-19 support for our customers and communities to more than $315m over the past 18 months.
More information on Bupa’s new Optical Partners is available here.
