Bupa turns purple for a cause
Bupa was proud to turn purple to celebrate and empower LGBTI young people.
Wear it Purple President, Matt Janssen explained what wear it purple means in a media release on 31 August, 2018.
"Wear it Purple was founded in 2010 in response to young people taking their own lives as a result of bullying and harassment from the lack of acceptance of their sexuality or gender identity.
“You only need to look at the research to know more needs to be done."
The research Jannsen referred to is alarming:
• 75% of LGBTIQ youth experience some form of discrimination
• 24.4% of Lesbian, Gay, Bisexual people experience depression (general population 6.8%)
• 36.2% of Trans Australians experience depression (general population 6.8%)
Across Bupa, our people celebrated Wear It Purple day by holding bake sales and wearing purple to show young LGBTI and rainbow people they are loved, supported and empowered to bring their whole selves to work and to life.
"Active inclusion in all its forms for our LGBTI young people is critical to ensuring their long term emotional health and well-being in identifying their gender expression and sexuality.
“In the workplace context, this creates performance energy, and it means better engagement and business outcomes.
“In a wider sense, it creates a community which is embracing, diverse and resilient," said Moana Weir, Acting Director of Corporate Affairs.
Further, recent findings in the Diversity Council of Australia Out At Work report confirms that being out at work means that LGBTIQ+ employees are 50% more likely to innovate, 35% more likely to work highly effectively and 28% more likely to provide excellent customer service.
It's this active inclusion and support that supports our people and our customers to live longer, happier, healthier lives.