New Benefit Pocket free app offers health and wellbeing rewards


Bupa today announced the launch of its new free health app Benefit Pocket which offers cashback rewards from a range of health and wellbeing partners such as 28 by Sam Wood, ECO Modern Essentials, Part & Parcel and Lovekins.

The Benefit Pocket app is a curated health and wellbeing platform and is free to download and sign up to all Australians, regardless of whether they’re a Bupa member. Offers from 30+ partners are available on the app, with the number growing as new partners join the platform.

Gerald Marion, Bupa, Chief Customer and Strategy Officer said Benefit Pocket was developed to provide a convenient and affordable way for people to access popular health and wellbeing services from the convenience of their phones.

“The past two years have placed health and wellbeing top of mind for many Australians and we know they’re looking for more convenient and personalised ways to engage in their health and happiness,” Mr Marion said.

“However, we’re all increasingly time poor and it can be hard work to track down all the health and wellbeing products and services we’re looking for. We wanted to create a digital hub which offered convenience, choice, access and cashback rewards for a great range of health and wellbeing businesses for people to access in the one place on their phone.”

Mr Marion said that Benefit Pocket is launching with health and wellbeing partners accessible throughout Australia, including services such as:

  • Both online and offline fitness classes
  • Groceries and household goods, and
  • Skincare and apparel

Benefit Pocket will continue to grow its offer to include bespoke health and wellbeing experiences based on user’s interests and introduce course-based learning and experiences for subscribers including areas such as healthy aging and sleep practices in coming months.

“While many have turned to virtual services during lockdowns, we know people generally focus on their health and wellbeing in a local way, so we’re also trialling a Bupa Pocket local network in the inner suburbs of Melbourne. Subscribers in these areas can look forward to receiving new cashback rewards from more local businesses in their area in coming weeks.

“Benefit Pocket has been designed for people that want to feel empowered, connected and supported. We know we achieve better health outcomes when we take a more proactive and preventative approach to our health,” Mr Marion added.

Mr Marion said Benefit Pocket was part of Bupa’s sharpened focus on health and wellbeing aligned to our purpose of helping people live longer, healthier and happier lives and making a better world.

Daniel Kagan, Co Founder Part and Parcel, which is one of the businesses joining Benefit Pocket said: “We’re excited to be part of a community of like-minded businesses and collectively, encouraging people to live and eat well - having a large and powerful brand like Bupa behind Benefit Pocket, gives me hope that we can achieve this. We’re also excited to be part of something unique - I love that Benefit Pocket is rewarding people for being proactive with their health and wellness and I feel this is the future of wellness, preventing rather than treating.”

Benefit Pocket is available to download today on the App Store and Google Play. The app has been designed with 8inc, a leading global designer of human experiences, mobile-first experience platform.

For more information, or for businesses who are looking to join Benefit Pocket, visit here.