Sustainability is all about decisions

Decisions. Decisions. Decisions…. I think a lot about decisions. Mostly around the choices our customers make and what drives them to that point. The customer journey is one that everyone at Bupa constantly thinks about. What makes a consumer choose Bupa Health Insurance? How do they decide what dentist to visit? Why do they choose Bupa Optical to get their eyes tested?

One of the emerging decisions consumers are beginning to make is which business to partner with based on their commitment to sustainable development. Today, more and more of my friends and colleagues are moving their money to greener investment vehicles, enquiring about the labour practices in the production of their clothing and ensuring household items are biodegradable. In short, people are seeing there is a clear link between people and planetary health and are becoming more conscious of their decisions and their impact on the world around us.

We at Bupa are curious and open to anything we can do to improve our business or customer experience. That collective mindset helped form a great program I’m proud to be a part of called eco-Disruptive.

I remember the first time I heard about the program and it made me think about my personal life. I am an avid camper and enjoy getting into the outdoors as much as possible, there is a program I participate in called ‘Three for the sea’ where each person picks up three items of rubbish from the beach and puts them in the appropriate bins later.

These small actions are important, but I have often wished I could contribute to something bigger. That is why I jumped at the opportunity to join Bupa’s eco-Disruptive program which empowers start-ups, social enterprises and Bupa employees to work together on solutions that improve people's health and the health of the planet.

The eco-Disruptive program has given me hope and tools to contribute in a bigger way to make a better world. Partnering with Eco Start-ups and Social Enterprises will change and disrupt the way we currently do business and help people live, longer, healthier, happier lives.

We look forward to all of Bupa coming on the journey with us.

You can learn more about the eco-Disruptive program here.