2018 Bupa Blog Awards finalists announced

The judging has been intense for this year's Bupa Blog Awards and after hours of reading, laughing, crying and deliberation the judges are excited to announce the shortlisted finalists for this year’s annual awards.

Update: Announcing the 2018 Bupa Blog Award winners!

The Bupa Blog Awards were launched back in 2013, as a new way to share Bupa’s health and care expertise to a wider audience. Five years on, it’s become one of Australia’s most recognised blog award programs.

Jenny Yuen, Bupa Marketing Content Planner and judge, said the Awards started at a time when influencer marketing was hitting its stride in Australia.

“We’re very excited to be celebrating our fifth year of the Bupa Blog Awards, recognising people outside of Bupa who have a strong influence on their community’s health and wellness.


Over the years we have had a great response, with over 1,100 nominations received this year – the awards just keep getting bigger and better.

Styles and channels have changed over the five years with the growth of video and move to social platforms as opposed to traditional blogs, but we’ve kept the Awards relevant just as the bloggers keep adapting to what their audiences want.
Jenny Yuen, Bupa Marketing Content Planner and 2018 Bupa Blog Awards Judge

Finalists will be invited to join Bupa’s exclusive Influencer Program, with free webinars, workshops and insights from those who have successfully navigated the influencer space. They’ll also receive opportunities to work with Bupa on campaigns throughout the year.

To help grow their influencer platform to improve the health and happiness of their online community - winners from each category (including People’s Choice) will receive $1,000. Our People’s Choice winner will take away $2,000 and $3,000 cash goes to our overall winner.

“Influencers will have the opportunity to work with Bupa and help amplify our brand through authentic and personal stories. We’re proud to offer an influencer program that helps our influencers grow their channels and connect with fellow bloggers,” said Ms Yuen.

Vote now for the People’s Choice award

15 October 2018 – People’s Choice voting closes

29 October 2018 – Winners are announced

2018 finalists by category:


Bloggers that provide practical and real information to support parents with kids from conception right up until the teenage years on all aspects of family life.

The Thud

The Little Mumma

Love from Mim

House of White

Woogs World


Bloggers that provide an insight into our furry or feathered family members. Beloved pets, wildlife and animals. Pet health, animal news, veterinary or animal behaviour fall into this category.

The Daily Fluff

Life of Pikelet

Squid the Griff

Frankie the Lil Sausage

Charlie and Frankie


Bloggers who inspire people to maintain a healthy work/life balance by living life to the fullest at home or abroad. From inspirational travel writing to the restful beauty of staycations and everything in between.

Time Travel Turtle

Helen Chik

Kelana by Kayla

A Stylish Moment

Bake Play Smile


Bloggers who share their personal journey overcoming a health challenge that inspires others. This could be in the caring, disability, mental health, aged care, recovery or living with an illness space.

Princess Aspien

Mumma Love

Kirsten And Co

Sista with Style

Write of the Middle


Bloggers that lead a healthy and happy life through balanced every-day fitness, sharing knowledge and tools that motivate readers to have strong minds, bodies and souls.

The Fit Foodie

Eat Pray Workout

Nourish Naturally

The Nutrition Guy

Marika Day

A huge congratulations to everyone who has been shortlisted.


Bupa Blog Awards finalists announced for 2017

2017 Bupa Blog Award winners announced