Bupa to support families under new partnership with the Adelaide Crows

Bupa joins forces with the Crows in a new partnership which will benefit fans as well as the wider South Australian community.

The community-focused partnership will also centre on engagement with grassroots football clubs by offering hundreds of young players the chance to meet their football heroes through clinics and junior club visits from Crows players.

Bupa has a strong presence in South Australia with the new partnership focused on connecting families and offering exclusive opportunities.

Bupa’s Managing Director Health Insurance, Dr Dwayne Crombie said it’s a great opportunity in line with Bupa’s purpose of helping people live longer, healthier, happier lives.

Dr Dwayne Crombie, Managing Director, Bupa Health Insurance
We know many of our members are passionate fans of the AFL and the new partnership is focused on connecting families in helping to create meaningful memories.

This is about giving back and offering our members and their families amazing experiences together,” adds Dr Crombie.
Dr Dwayne Crombie, Managing Director, Bupa Health Insurance

Crows Chief Commercial Officer Daniel Johnston said the Club was delighted to be working with Bupa.

“Bupa is keen to engage with South Australian families through our platforms to help raise greater awareness of the benefits and range of products and services they provide and, with more than 80,000 passionate members, joining forces with the Club is a fantastic way to do this,” Johnston said.

“We’re really excited about the opportunities and new experiences this partnership will provide for our members and fans, as well as for Bupa customers.

“We’re looking forward to working together to continue to forge strong links in communities across South Australia.”


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