Perth Lynx: Bupa to support women’s basketball with new partnership

Perth Lynx have joined forces with health and care provider Bupa in a new partnership, which will benefit Perth Lynx fans as well as the wider Western Australian basketball community.

The community-focused partnership, #communitylynx, will support grassroots basketball clubs in WA and focus on encouraging women of all ages to support and play basketball.

Jason Rose, Regional General Manager for Queensland and WA said Bupa is always looking for ways to strengthen community links to help benefit the health and wellbeing of their customers.

“We wanted to increase our community presence in Western Australian and we know that basketball is one of the most popular sports in participation and attendance.

“Through this new partnership with Perth Lynx, we want to help bring families together and help encourage people of all ages to get involved in community activities,” said Mr Rose.

Clinton Byrne, Head of International & Corporate Partnerships in Western Australia said it is a great opportunity to highlight the importance of inclusion for women in sport.

“This opportunity is a further extension of Bupa’s commitments to women's basketball, and women’s sport in general.

Bupa’s purpose is driven by helping people live longer, healthier, happier lives and this partnership will be a great way to support women and grassroots basketball and offer exclusive opportunities to WA communities
Clinton Byrne, Head of International & Corporate Partnerships in Western Australia

Troy Georgiu, CEO of Perth Lynx said he was thankful for the new partnership with Bupa.

“The alignment of Bupa with the Perth Lynx, our professional Women’s team and through to grassroots basketball participants is fantastic!

“Our women are amazing role models for young females, and especially in being able to educate them on the importance of dreaming big, working hard and living and fit and living healthy lifestyles.

“We’re very thankful to Bupa for getting behind the Perth Lynx, Women’s basketball and Women’s sport in Western Australia,” said Mr Georgiu.