Bupa unveils new Masterbrand, Healthcaring
We've unveiled our new Masterbrand, Healthcaring and Bupa's Head of Brand Alexandra Silk says it's more than a tag line.
Today, we’re connecting our customers to their health more than ever before as we unveil our new Masterbrand, Healthcaring. The idea celebrates Bupa’s breadth of services and expertise in healthcare, it puts the experiences of our customers and people at the heart of it.
Healthcaring is more than a tagline, or a TV ad, we want it to demonstrate who we are and what we do, helping to shift the perception of Bupa from just a health insurer to a healthcare partner who puts words into action.
We believe Healthcaring reflects our unique ability to support our customers through their various stages of life. Whether it’s health insurance, new glasses, your regular dental check-up or choosing residential aged care, we’re striving to make it easier for our customers and residents to navigate and connect to services in our healthcare system.
It's exciting to see the campaign go live nationally across television, digital, outdoor and social channels, and across our communications, stores, care homes and clinics.
But what you might not see is what we’re doing behind the scenes to bring Healthcaring to life for our customers now and into the future.
Today is just phase one of a new era for us as we are move forward on the future of healthcare, with improved and connected experiences for our customers and residents.
Healthcare is personal, and we want to play an active part in creating a truly effortless and customer-focused healthcare experience. We will do that by better personalising our systems to support our 4.2 million customers to get well and stay well.
Today is just phase one of a new era for us as we are move forward on the future of healthcare, with improved and connected experiences for our customers and residents. There’s much work to do, and we can’t do it alone, but we hope Healthcaring will resonate with our customers and our people, taking us a step closer to a more connected future in health.