Today Tonight Adelaide: Bupa Blog Awards 2018
Alex Mcdonald, Head of Content and Social at Bupa speaks to Today Tonight Adelaide about the 2018 Bupa Blog Awards.
The 2018 Bupa Blog Awards are recognising people who are giving excellent lifestyle and health advise.
The Bupa Blog Awards were launched back in 2013, as a new way to share Bupa’s health and care expertise to a wider audience. Five years on, it’s become one of Australia’s most recognised blog award programs.
Alex McDonald, Head of Content and Social at Bupa Australia told Today Tonight Adelaide that it has given Bupa an opportunity to source local talent.
“The blog awards give such a beautiful opportunity for people to recognise their favourite bloggers and to give them that recognition they deserve for all of their hard work.
“There are more than 20 million health and wellness searches every month on Google.
“What we saw was a real opportunity - not for Bupa to provide all the answers but to source local influencer talent to help people connect to their health queries,” said Ms Mcdonald.
Sally O’Neil, the self-confessed fitness fanatic and health food lover created her own blog called the Fit Foodie.
O’Neil shares recipes, reviews and real life stories which have been turned into a cook book. Her blog is now up for a Bupa Blog Award under the category of wellbeing.
Categories for the award include wellbeing, lifestyle, family, personal, and pets with a peoples choice winner and an overall winner.
Read more about the Bupa Blog Awards:
2018 Bupa Blog Awards finalists announced
